http://www.sessionsgroup.com/blog/2007/02/12/naming-a-company_or_product/ Tue, 31 Jan 2012 14:39:57 -0600 http://wordpress.org/?v=2.9.1 hourly 1 http://www.sessionsgroup.com/blog/2007/02/12/naming-a-company_or_product/#comment-385 Garry Falcone Sat, 25 Jun 2011 23:51:37 +0000 http://www.sessionsgroup.com/blog/?p=533#comment-385 Great post. I always advise clients to shoot for “suggestive” names because they are protectable as trademarks, but do not require as much investment of marketing resources as do arbitrary or fanciful brands. Yes, a completely made-up word is highly protectable from a trademark perspective, but it also costs a lot more money to build the brand connection in the mind of the consumer. Why do you think pharmaceutical companies create such strange names? Because they have the money to invest in marketing, and when they do, they need strong, distinctive trademark awareness and protection. Great post. I always advise clients to shoot for “suggestive” names because they are protectable as trademarks, but do not require as much investment of marketing resources as do arbitrary or fanciful brands. Yes, a completely made-up word is highly protectable from a trademark perspective, but it also costs a lot more money to build the brand connection in the mind of the consumer. Why do you think pharmaceutical companies create such strange names? Because they have the money to invest in marketing, and when they do, they need strong, distinctive trademark awareness and protection.

]]> http://www.sessionsgroup.com/blog/2007/02/12/naming-a-company_or_product/#comment-243 Sherry Kenandore Fri, 28 Jan 2011 21:42:32 +0000 http://www.sessionsgroup.com/blog/?p=533#comment-243 I am really thankful for this blog because it really gives useful information. I am really thankful for this blog because it really gives useful information.

]]> http://www.sessionsgroup.com/blog/2007/02/12/naming-a-company_or_product/#comment-208 Sylvia Kartchner Thu, 06 Jan 2011 12:06:56 +0000 http://www.sessionsgroup.com/blog/?p=533#comment-208 Thank you for the article, I actually learned something. :)) Thank you for the article, I actually learned something. )

]]> http://www.sessionsgroup.com/blog/2007/02/12/naming-a-company_or_product/#comment-86 jimmy tortuga Fri, 26 Feb 2010 13:19:06 +0000 http://www.sessionsgroup.com/blog/?p=533#comment-86 Speaking of pronouncability: how do you pronounce pronouncability? Speaking of pronouncability: how do you pronounce pronouncability?

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