http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/#comment-650 Cara Fri, 21 Aug 2015 17:16:23 +0000 http://www.sessionsgroup.com/blog/?p=313#comment-650 Toyota brand managed to overcome the recall news. Brand matters.

]]> http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/#comment-588 benroyal Wed, 17 Jul 2013 06:29:00 +0000 http://www.sessionsgroup.com/blog/?p=313#comment-588 Great info on auto brand issues. Lucky me I found your blog by accident (stumbleupon).
I’ve saved it! Thanks.

]]> http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/#comment-54 Coreen Ravert Fri, 19 Feb 2010 10:40:29 +0000 http://www.sessionsgroup.com/blog/?p=313#comment-54 The multitude of Toyota car recalls will be doing a great deal of harm to their brand equity. 2.3 million vehicles in the United States to fix sticking accelerator pedals. over 4 million vehicles in the US to fix pedals getting lodged under floor mats. 690,000 vehicles in China due to faulty electrical window switches. Toyota managers on TV to apologise for recall and still the mass media highlight problems as the company gets more anxious. I question how much brand value this has cost them.

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