Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about .
Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding, sports logo design
To be successful, a business needs clean, memorable, professional-looking marketing materials, and this starts with the logo.
yes a logo should make a company strategy visible. great post.