http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/#comment-502 Esefse7 Thu, 19 Apr 2012 20:36:03 +0000 http://www.sessionsgroup.com/blog/?p=903#comment-502 Good post. Here’s an interesting fact about a car maker: Volvo– From the Latin word “volvo,” means “I roll.” It was originally a name for a ball bearing being developed by SKF. I’ll never look at a Volvo without thinking about this irony again. (Latin scholars: if “volvo” doesn’t mean “I roll,” please don’t blame me-I’m just quoting a blog.) Thanks for your insight on the naming issue.

]]> http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/#comment-431 Diamond Mon, 21 Nov 2011 12:04:51 +0000 http://www.sessionsgroup.com/blog/?p=903#comment-431 nice explanation. I agree a company or product name is much more important than many businessmen realize when choosing it. They are probably distracterd byy various legal issues and don’t think it thru as thoroughly as they should. But Palm should be a big enough company to have enough people resources to be able to not make that mistake.

]]> http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/#comment-173 steven Thu, 18 Nov 2010 23:11:25 +0000 http://www.sessionsgroup.com/blog/?p=903#comment-173 Yes, and I am not saying the Pixi is their main product, so I’m sorry but I don’t understand your point. I’m saying that a product name can influence sales and using Pixi as an example.

]]> http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/#comment-148 JAH Wed, 05 May 2010 01:04:48 +0000 http://www.sessionsgroup.com/blog/?p=903#comment-148 Palm’s main product is the Pre, not the Pixi.

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