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	<title>Comments on: Insulate your company from the effect of a failure of your product.</title>
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	<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/</link>
	<description>Strategies to build effective company influence in your market</description>
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		<title>By: Aura Meggerson</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-579</link>
		<dc:creator>Aura Meggerson</dc:creator>
		<pubDate>Tue, 30 Apr 2013 05:43:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-579</guid>
		<description><![CDATA[Toyota&#039;s investment in brand building is the same as buying an insurance policy.]]></description>
		<content:encoded><![CDATA[<p>Toyota’s investment in brand building is the same as buying an insurance policy.</p>
]]></content:encoded>
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	<item>
		<title>By: Charles1977</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-570</link>
		<dc:creator>Charles1977</dc:creator>
		<pubDate>Tue, 12 Feb 2013 17:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-570</guid>
		<description><![CDATA[You&#039;re right. Very very few business owners understand that branding can become insulation. Buyers give strong brands more leeway for failure than weak brands. Weak brands are dropped instantly when there is even a hint of disappointment.]]></description>
		<content:encoded><![CDATA[<p>You’re right. Very very few business owners understand that branding can become insulation. Buyers give strong brands more leeway for failure than weak brands. Weak brands are dropped instantly when there is even a hint of disappointment.</p>
]]></content:encoded>
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	<item>
		<title>By: Top Gear</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-112</link>
		<dc:creator>Top Gear</dc:creator>
		<pubDate>Wed, 10 Mar 2010 01:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-112</guid>
		<description><![CDATA[Aw, this was a really quality post.]]></description>
		<content:encoded><![CDATA[<p>Aw, this was a really quality post.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: JCS</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-98</link>
		<dc:creator>JCS</dc:creator>
		<pubDate>Tue, 02 Mar 2010 00:26:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-98</guid>
		<description><![CDATA[Incredible! Thank you! Am i allowed to quote part of your post to my blog?]]></description>
		<content:encoded><![CDATA[<p>Incredible! Thank you! Am i allowed to quote part of your post to my blog?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Carmelo.Riggsa</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-95</link>
		<dc:creator>Carmelo.Riggsa</dc:creator>
		<pubDate>Mon, 01 Mar 2010 14:16:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-95</guid>
		<description><![CDATA[We have had a Toyota for years and never experienced a problem.  I am still concerned if the problems are real or if this is just the way the current administration is trying to help out Detroit.]]></description>
		<content:encoded><![CDATA[<p>We have had a Toyota for years and never experienced a problem.  I am still concerned if the problems are real or if this is just the way the current administration is trying to help out Detroit.</p>
]]></content:encoded>
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	<item>
		<title>By: Darrell Denniston</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-75</link>
		<dc:creator>Darrell Denniston</dc:creator>
		<pubDate>Mon, 22 Feb 2010 23:04:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-75</guid>
		<description><![CDATA[Hi, this is greate site. Just bookmarked it.]]></description>
		<content:encoded><![CDATA[<p>Hi, this is greate site. Just bookmarked it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hui</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-71</link>
		<dc:creator>Hui</dc:creator>
		<pubDate>Mon, 22 Feb 2010 17:13:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-71</guid>
		<description><![CDATA[Very greatful for the information presented. I have a great time reading your content. Keep it up.]]></description>
		<content:encoded><![CDATA[<p>Very greatful for the information presented. I have a great time reading your content. Keep it up.</p>
]]></content:encoded>
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	<item>
		<title>By: Tumlinson</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-53</link>
		<dc:creator>Tumlinson</dc:creator>
		<pubDate>Fri, 19 Feb 2010 05:10:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-53</guid>
		<description><![CDATA[It appears that you&#039;ve put a good amount of effort into your article and I demand a lot more of these on the World Wide Web these days. I truly appreciate your post. I do not have a bunch to to say in reply, I only wanted to say phenomenal work.]]></description>
		<content:encoded><![CDATA[<p>It appears that you’ve put a good amount of effort into your article and I demand a lot more of these on the World Wide Web these days. I truly appreciate your post. I do not have a bunch to to say in reply, I only wanted to say phenomenal work.</p>
]]></content:encoded>
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	<item>
		<title>By: Melanie</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-22</link>
		<dc:creator>Melanie</dc:creator>
		<pubDate>Wed, 10 Feb 2010 23:29:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-22</guid>
		<description><![CDATA[i like this post, and i like your site.  i know how tough it is to keep up a blog regularly.  trust me, i struggle! LOL  keep up the good work!]]></description>
		<content:encoded><![CDATA[<p>i like this post, and i like your site.  i know how tough it is to keep up a blog regularly.  trust me, i struggle! LOL  keep up the good work!</p>
]]></content:encoded>
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	<item>
		<title>By: neil5482</title>
		<link>http://www.sessionsgroup.com/blog/branding/insulate-your-company-from-the-effect-of-a-failure-of-your-product/#comment-15</link>
		<dc:creator>neil5482</dc:creator>
		<pubDate>Mon, 08 Feb 2010 17:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=220#comment-15</guid>
		<description><![CDATA[Good post. Interesting read. I honestly think that Toyota are gonna struggle to win the customer over. The whole point of a Toyota was it was Mr Reliable. Not any more!]]></description>
		<content:encoded><![CDATA[<p>Good post. Interesting read. I honestly think that Toyota are gonna struggle to win the customer over. The whole point of a Toyota was it was Mr Reliable. Not any more!</p>
]]></content:encoded>
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