Comments on: CBS radio interview on marketing and branding.

By: The Harris

The Harris — Sat, 06 Sep 2014 16:26:33 +0000

Wow, you’re right– Pepsi won the Taste Test back in the day but are still #2 in the soft drink marketplace.

By: Sandra Kleif

Sandra Kleif — Sat, 15 Dec 2012 00:05:36 +0000

Very good blog post! In today’s highly competitive marketplace a strategy that provides a consistent approach to offering your product or service in a way that will outsell the competition is critical. And you’re right, in conjunction with defining the marketing strategy, you must also have a well defined methodology for the day to day implementation. Having a strategy is not worth much if you lack either the resources or the expertise to implement it.

By: Adena Mathis

Adena Mathis — Sat, 17 Dec 2011 20:01:03 +0000

"The simple 1st rule of branding & marketing: Not a secret, but OFTEN overlooked: "Keep your promises."

By: Marsha Reynolds

Marsha Reynolds — Thu, 21 Jul 2011 01:29:13 +0000

I heard you speak at our school years ago, nice to find your website and blog! Great reference.

By: SupraSail

SupraSail — Thu, 21 Jul 2011 00:15:07 +0000

I never thought branding and marketing was particularly useful for industrial companies. Interesting.

By: Mayurika De

Mayurika De — Wed, 20 Jul 2011 14:49:41 +0000

How are you, I would to let you that I have found this article to be very helpful to me. I also have a simple question for you, would it be Ok if I were to submit some of my own interesting posts for other people to comment on. Please get back to me, regards Jake

By: USA Today

USA Today — Tue, 12 Jul 2011 02:56:34 +0000

Love your blog. We like your writing, posts and the comments you’re getting. Nice colors too. Distinctive. Elegant. Professional.

By: Deetta Gazzillo

Deetta Gazzillo — Thu, 07 Jul 2011 13:22:33 +0000

Thanks for the highly useful article, most of us could benefit from a lot more blogs like this. And like some other comments, I agree I never thought about how the marketplace owns the brand. Thank you.

By: Leanne Tiffner

Leanne Tiffner — Wed, 06 Jul 2011 17:49:20 +0000

Can you believe it, I have a Coca-Cola pinback button, “I picked Coke in the Pepsi Challenge.” Remember those?

By: Naida Paratore

Naida Paratore — Wed, 06 Jul 2011 16:03:45 +0000

This is really good for all. Thank you very much for this informative post. I am student of marketing at university and very much appreciate your insight. Very helpful.