http://www.sessionsgroup.com/blog/branding/kmart%e2%80%99s-blue-light-special-no-longer-special/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.sessionsgroup.com/blog/branding/kmart%e2%80%99s-blue-light-special-no-longer-special/#comment-647 Ahmed Wed, 26 Nov 2014 11:00:31 +0000 http://www.sessionsgroup.com/blog/?p=569#comment-647 Yes! Finally someone writes about the relationship of poor branding in K-Mart demise. Sears desperately needs rebranding too.

]]> http://www.sessionsgroup.com/blog/branding/kmart%e2%80%99s-blue-light-special-no-longer-special/#comment-610 willard's account Thu, 07 Nov 2013 15:42:17 +0000 http://www.sessionsgroup.com/blog/?p=569#comment-610 you’re right – competing on price is a race to the bottom and eventually risking the basic viability of the business.

]]> http://www.sessionsgroup.com/blog/branding/kmart%e2%80%99s-blue-light-special-no-longer-special/#comment-480 salehermes Mon, 26 Dec 2011 08:49:42 +0000 http://www.sessionsgroup.com/blog/?p=569#comment-480 yes, competing on price is a losing strategy, sounds like a winning strategy but it’s a trap. Amazing how many businesses are ignorant of that.

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