http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/#comment-657 Alena Fri, 29 Jan 2016 05:12:48 +0000 http://www.sessionsgroup.com/blog/?p=952#comment-657 This is a very important consideration for companies, thanks for your excellent post.

]]> http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/#comment-495 Windon472 Thu, 19 Apr 2012 18:00:38 +0000 http://www.sessionsgroup.com/blog/?p=952#comment-495 Spot on with this write-up, I think companies too often, and typically, do not take naming as seriously as they should. Thanks for the insight.

]]> http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/#comment-401 Keri Stachowicz Sat, 17 Sep 2011 20:49:11 +0000 http://www.sessionsgroup.com/blog/?p=952#comment-401 When sales are declining, company’s search for ways to leverage assets. A brand is an asset. Leveraging a brand however, requires very thoughtful consideration and planning. Otherwise the company risks forfeiting brand equity built up over the years. Thanks for the thoughtful post!

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