Comments on: Avoid costly mistakes when naming a company or product.

By: Mentnech

Mentnech — Sat, 02 Jan 2016 20:37:51 +0000

Excellent list of items to keep in mind when selecting a name.

By: Cobb

Cobb — Tue, 22 Dec 2015 18:52:46 +0000

Yes, I agree with you, Dynamo would be a better name for Big “D” Dallas, ha!

By: Garry Falcone

Garry Falcone — Sat, 25 Jun 2011 23:51:37 +0000

Great post. I always advise clients to shoot for “suggestive” names because they are protectable as trademarks, but do not require as much investment of marketing resources as do arbitrary or fanciful brands. Yes, a completely made-up word is highly protectable from a trademark perspective, but it also costs a lot more money to build the brand connection in the mind of the consumer. Why do you think pharmaceutical companies create such strange names? Because they have the money to invest in marketing, and when they do, they need strong, distinctive trademark awareness and protection.

By: Sherry Kenandore

Sherry Kenandore — Fri, 28 Jan 2011 21:42:32 +0000

I am really thankful for this blog because it really gives useful information.

By: Sylvia Kartchner

Sylvia Kartchner — Thu, 06 Jan 2011 12:06:56 +0000

Thank you for the article, I actually learned something. )

By: jimmy tortuga

jimmy tortuga — Fri, 26 Feb 2010 13:19:06 +0000

Speaking of pronouncability: how do you pronounce pronouncability?