http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comment-490 EdwardM Thu, 26 Jan 2012 11:18:06 +0000 http://www.sessionsgroup.com/blog/?p=1147#comment-490 Thanks, I’ve been searching for details about rebranding for weeks and your blog is the best I’ve discovered with excellent understanding of the rationale behind the repositioning of an organization with a history.

]]> http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comment-489 Liz Dots Tue, 24 Jan 2012 22:40:21 +0000 http://www.sessionsgroup.com/blog/?p=1147#comment-489 I’d like to see you analyse whether Wal-Mart’s new upscale brand identity programme would really result in transforming its image and whether it would alienate its core customers.

]]> http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comment-419 Kala Germana Fri, 28 Oct 2011 11:13:47 +0000 http://www.sessionsgroup.com/blog/?p=1147#comment-419 This is a great post. Rebranding an established organization requires a LOT of thought. If not done right it will backfire.

]]> http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comment-371 Sheryll Rombis Fri, 17 Jun 2011 02:12:46 +0000 http://www.sessionsgroup.com/blog/?p=1147#comment-371 Never thought about the role of the marketplace in branding. Interesting.

]]>