Comments on: What is more important in the marketplace, the Brand or the Product? http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/ Strategies to build effective company influence in your market Fri, 01 Jan 2021 23:05:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Vigoren94 http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-638 Vigoren94 Wed, 17 Sep 2014 11:37:17 +0000 http://sessionsgroup.com/blog/?p=183#comment-638 Thank you for a great post. Brand power is subtle power. Real power.

]]> By: Nikita Deslatte http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-446 Nikita Deslatte Wed, 30 Nov 2011 02:25:29 +0000 http://sessionsgroup.com/blog/?p=183#comment-446 No one will admit that the brand is more important than the product, even though it clearly is!

]]> By: Bjorn http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-151 Bjorn Thu, 13 May 2010 07:13:53 +0000 http://sessionsgroup.com/blog/?p=183#comment-151 “A preferred brand invokes a power that is greater than the sum of its tangible facts.”

Now, that is something that I can really relate to. Your post is great.

Branding is “who we are” when referring to a person. The “what we are” is for the products. The “what we can do” only follows the two… that is if the brand is already marketed.

]]> By: Don Collins http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-129 Don Collins Sun, 18 Apr 2010 15:52:46 +0000 http://sessionsgroup.com/blog/?p=183#comment-129 I really like this article! I like how you explained branding being about “who we are” not what we do for customers.

]]> By: Gil Elvis http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-72 Gil Elvis Mon, 22 Feb 2010 17:19:36 +0000 http://sessionsgroup.com/blog/?p=183#comment-72 This is a pretty interesting post. It makes me wonder if it is really true that product quality is paramount in buyers minds. Thanks for sharing! :)

]]> By: Shiloh Grisby http://www.sessionsgroup.com/blog/branding/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-67 Shiloh Grisby Mon, 22 Feb 2010 05:35:48 +0000 http://sessionsgroup.com/blog/?p=183#comment-67 Very interesting article. Couldn’t be written any better. Reading this post reminds me of my old friend. He always kept talking about branding vs product. I will forward this post to him. Pretty sure he will appreciate it. Thanks for sharing! :)

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