Comments on: When to keep a logo in a merger.

By: melbalawless

melbalawless — Fri, 14 Feb 2014 05:23:17 +0000

Logos can define a company’s personality, which in turn can make it more attractive to consumers. Merging companies need to pay attention.

By: Woolrich 7871

Woolrich 7871 — Sun, 21 Jul 2013 10:59:47 +0000

Clearly deciding whether to keep one of the logos in a merger or whether to start over is a deeper issue than most businessmen realize. Thanks for the thought provoking post.

By: rocktheastros

rocktheastros — Sat, 06 Jul 2013 21:08:55 +0000

After the Florida Everglades plane crash, ValueJet became AirTran. It makes sense to change the logo (and name) if the company has had its reputation so deeply damaged that the customers’ perceptions are fundamentally altered. Should BP change its name due to the Gulf oil spill?ate it!

By: Kevin Arness

Kevin Arness — Sun, 09 Dec 2012 19:01:23 +0000

Thoughtful blog post! and remember, merging two or more firms seriously disrupts the identities of each organization, generates fear of identity loss, and raises questions about the identity of the new combination, which may hinder trust in and identification with it. Integration cannot succeed before employees of the merged entity feel a sense of belonging to a single enterprise with which they can identify and to which they are motivated to contribute. Typically, Identity management is grossly overlooked by management.

By: Classy

Classy — Thu, 17 Nov 2011 04:44:04 +0000

Good point. A logo really can reveal whether management is sophisticated or naive. And that can influence investor and customer opinions.