Facebook had 901 million monthly active users at the end of the first quarter this year. That’s impressive.
Let me focus on three issues: Tomorrow’s IPO, the Branding/Advertising platform and Business Strategy. I wear three hats: Investor, Branding Consultant and Business Strategist. (more…)
This advertisement took this company’s identity to the next level.
And it seems everyone wants to know how (more…)
When should a company increase marketing spending? Most companies during a recession think it is wise to reduce marketing budgets to save money, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.
But 26 of the top 100 marketers bucked the trend and boosted 2009 marketing spending. 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to (more…)
Welcome! Enjoy our blog. Who are we? We’re a team of professionals experienced at creating Branding and Marketing designed to increase both sales and business valuation for clients. The SessionsGroup has achieved over 25 years of established credibility in the planning, design and production of corporate communications materials. We apply our creativity within a strategic framework and have demonstrated all the qualities necessary for creating effective branding, marketing and advertising. And in response to numerous requests, we’ve started this blog. We hope to have the time to post, and that our posts are all interesting. We’ll also post a few of our articles previously published in business papers and magazines, if relevant.
The catastrophe brutalizing the banking industry is at the forefront of both the news and main street conversations around the world. A Gallup survey measuring consumer confidence in banks taken in late September showed an unprecedented drop from 40% in mid-July and is the lowest level in thirty years. Only 21% of consumers polled are confident in U.S. banks today. This erosion of confidence (more…)
