Archive for the ‘Advertising’ Category

What’s the Value of Facebook? Three perspectives, all related.

Thursday, May 17th, 2012

advertise on facebook

Facebook had 901 million monthly active users at the end of the first quarter this year. That’s impressive.

Let me focus on three issues: Tomorrow’s IPO, the Branding/Advertising platform and Business Strategy. I wear three hats: Investor, Branding Consultant and Business Strategist. (more…)

Corporate Advertising that has real impact.

Friday, September 10th, 2010

oil-and-gas-advertising

This advertisement took this company’s identity to the next level.

And it seems everyone wants to know how (more…)

Companies raised their marketing spending in this recession and saw sales increase.

Wednesday, June 30th, 2010

marketing-budget

When should a company increase marketing spending? Most companies during last year’s recession thought it wise to reduce marketing budgets, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.

But 26 of the top 100 marketers bucked the trend and boosted 2009 marketing spending. 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to (more…)

After all the news about the Toyota vehicle recall, what do you think?

Wednesday, February 10th, 2010

I


Explanation of these poll results

Hello!

Thursday, July 30th, 2009

Welcome! Enjoy our blog. Who are we? We’re a team of professionals experienced at creating Branding and Marketing designed to increase both sales and business valuation for clients. The SessionsGroup has achieved over 25 years of established credibility in the planning, design and production of corporate communications materials. We apply our creativity within a strategic framework and have demonstrated all the qualities necessary for creating effective branding, marketing and advertising. And in response to numerous requests, we’ve started this blog. We hope to have the time to post, and that our posts are all interesting. We’ll also post a few of our articles previously published in business papers and magazines, if relevant.

Unique window of opportunity today for smart community banks.

Friday, November 7th, 2008
Originally published in the Houston Business Journal, November 7, 2008

Steven_Sessions_HBJ_Houston_banking

The catastrophe brutalizing the banking industry is at the forefront of both the news and main street conversations around the world. A Gallup survey measuring consumer confidence in banks taken in late September showed an unprecedented drop from 40% in mid-July and is the lowest level in thirty years. Only 21% of consumers polled are confident in U.S. banks today. This erosion of confidence (more…)