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	<title>Branding and Marketing &#187; Advertising</title>
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	<description>Strategies to build effective company influence in your market</description>
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		<title>What’s the Value of Facebook? Three perspectives, all related.</title>
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		<comments>http://www.sessionsgroup.com/blog/advertising/value-of-facebook-three-perspectives/#comments</comments>
		<pubDate>Thu, 17 May 2012 20:39:29 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Getting  billions of eyeballs on your website is impressive, but what is critical is converting them into revenue. Brands will need to evaluate whether Facebook's tremendous potential is worth the cost of advertising there. Because there is a lot that can be done on Facebook without buying advertising space.]]></description>
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		<title>Corporate Advertising that has real impact.</title>
		<link>http://www.sessionsgroup.com/blog/advertising/advertising-that-has-real-impact/</link>
		<comments>http://www.sessionsgroup.com/blog/advertising/advertising-that-has-real-impact/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 02:13:27 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[managing identity]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[Advertising first must make an impact. It must draw viewers attention. It must interfere with their train of thought. It must capture viewer's interest.]]></description>
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		<title>Companies raised their marketing spending in this last recession and saw sales increase.</title>
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		<comments>http://www.sessionsgroup.com/blog/advertising/companies-raised-their-marketing-spending-in-this-recession-and-saw-sales-increase/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 00:56:18 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>

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		<description><![CDATA[When should a company increase marketing spending? Savvy marketing executives and business owners understand that marketing, if done properly, is a revenue driver and not a discretionary expense. Companies that invest in marketing initiatives during a recession can come out stronger and ahead of their competitors as the recession ends]]></description>
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		<slash:comments>1</slash:comments>
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		<title>After all the news about the Toyota vehicle recall, what do you think?</title>
		<link>http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/</link>
		<comments>http://www.sessionsgroup.com/blog/advertising/after-two-weeks-of-news-about-the-toyota-vehicle-recall-has-your-opinion-changed/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 05:33:38 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand equity]]></category>
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		<category><![CDATA[evaluating brand value]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[managing identity]]></category>
		<category><![CDATA[Toyota]]></category>

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		<description><![CDATA[After all the news about the Toyota vehicle recall, has your opinion changed?]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Hello!</title>
		<link>http://www.sessionsgroup.com/blog/advertising/hello-world/</link>
		<comments>http://www.sessionsgroup.com/blog/advertising/hello-world/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 04:27:15 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Logo Design]]></category>

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		<description><![CDATA[The SessionsGroup is a team of experienced creative marketing professionals applying their graphic design and marketing talent within strategic framework to deliver increased sales and company valuation for their clients.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Unique window of opportunity today for smart community banks.</title>
		<link>http://www.sessionsgroup.com/blog/advertising/unique-window-of-opportunity-today-for-smart-community-banks/</link>
		<comments>http://www.sessionsgroup.com/blog/advertising/unique-window-of-opportunity-today-for-smart-community-banks/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 00:17:32 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bank marketing strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[community bank]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[rebranding]]></category>

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		<description><![CDATA[The banking crisis has created a window of opportunity for community banks that have escaped the sub-prime mess. Rarely do they get a situation where they can have a clear advantage competing against the Big Guys. Now is the time to become visible when competing banks are invisible or crippled but we see banks becoming too cautious and complacent.]]></description>
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