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	<title>Branding and Marketing &#187; Branding</title>
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	<description>Strategies to build effective company influence in your market</description>
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		<title>Why did Microsoft unveil a new logo?</title>
		<link>http://www.sessionsgroup.com/blog/branding/why-did-microsoft-unveil-a-new-logo/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/why-did-microsoft-unveil-a-new-logo/#comments</comments>
		<pubDate>Tue, 23 Oct 2012 04:46:10 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[logo design mistake]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[trademark design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1773</guid>
		<description><![CDATA[A logo design is a strategic issue. Every company needs to make sure everything it owns is an asset, including its logo design. Yes, even its logo. And yes, it is possible – albeit rarely accomplished.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/why-did-microsoft-unveil-a-new-logo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What’s the Value of Facebook? Three perspectives, all related.</title>
		<link>http://www.sessionsgroup.com/blog/advertising/value-of-facebook-three-perspectives/</link>
		<comments>http://www.sessionsgroup.com/blog/advertising/value-of-facebook-three-perspectives/#comments</comments>
		<pubDate>Thu, 17 May 2012 20:39:29 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1737</guid>
		<description><![CDATA[Getting  billions of eyeballs on your website is impressive, but what is critical is converting them into revenue. Brands will need to evaluate whether Facebook's tremendous potential is worth the cost of advertising there. Because there is a lot that can be done on Facebook without buying advertising space.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/advertising/value-of-facebook-three-perspectives/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Why Lawyers Wear Suits</title>
		<link>http://www.sessionsgroup.com/blog/branding/why-lawyers-wear-suits/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/why-lawyers-wear-suits/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 17:56:48 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[evaluating purchase]]></category>
		<category><![CDATA[expensive]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1835</guid>
		<description><![CDATA[Potential buyers are very reluctant to buy things they cannot see. So they emphasize what they can see. Why? To try to “get a handle on it.” What does that mean? It means, “to touch it.” The attempt is to make something that is intangible, tangible, so it can be evaluated.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/why-lawyers-wear-suits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amateur logo design?</title>
		<link>http://www.sessionsgroup.com/blog/branding/amateur-logo-design/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/amateur-logo-design/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 20:23:38 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1635</guid>
		<description><![CDATA[Amateur logo vs professional logo: When hiring an amateur to design a company logo it may initially seem like a way to save money but strategic mistakes are frequently made and the company will have to compensate for decades.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/amateur-logo-design/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>CBS radio interview on marketing and branding.</title>
		<link>http://www.sessionsgroup.com/blog/branding/interview-on-marketing-and-branding/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/interview-on-marketing-and-branding/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 01:59:10 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[building a valuable brand]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1552</guid>
		<description><![CDATA[There are three components to effective marketing and branding. Full transcript of live CBS Radio interview of Steven Sessions, a Houston marketing and branding expert, on the subject of marketing and branding.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/interview-on-marketing-and-branding/feed/</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>When is an American Patriot not red, white and blue?</title>
		<link>http://www.sessionsgroup.com/blog/branding/in-america-when-is-a-patriot-not-red-white-and-blue/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/in-america-when-is-a-patriot-not-red-white-and-blue/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 06:33:19 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[logo design mistake]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1472</guid>
		<description><![CDATA[The importance of the relationship of color, design and naming when positioning and creating resonance in the marketplace.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/in-america-when-is-a-patriot-not-red-white-and-blue/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Logo design as a wasted asset, sadly is now appropriate.</title>
		<link>http://www.sessionsgroup.com/blog/branding/logo-design-as-a-wasted-asset-is-now-appropriate/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/logo-design-as-a-wasted-asset-is-now-appropriate/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 06:48:51 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[logo design mistake]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1388</guid>
		<description><![CDATA[Logo design should inspire and support goals not represent failure. Here's an example of a logo design that was counter productive but sadly, ends up being perfectly symbolic of a failed season for the NFL Houston Texans. ]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/logo-design-as-a-wasted-asset-is-now-appropriate/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>GAP’s new logo design mistake.</title>
		<link>http://www.sessionsgroup.com/blog/branding/gaps-new-logo-design-mistake/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/gaps-new-logo-design-mistake/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 06:14:08 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1327</guid>
		<description><![CDATA[The way people relate to and interact with brands has changed dramatically over the last decade or so. The power balance has shifted in favor of customers. Companies must understand that their brand messages are in the hands of customers not management.]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/gaps-new-logo-design-mistake/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>When does redesigning a logo make sense?</title>
		<link>http://www.sessionsgroup.com/blog/branding/when-does-redesigning-a-logo-make-sense/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/when-does-redesigning-a-logo-make-sense/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 23:36:01 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1219</guid>
		<description><![CDATA[Is the age of the logo the barometer to use when considering a design change? If a logo is 30 years old, does it need to be redesigned? Or does it have valuable equity?]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/when-does-redesigning-a-logo-make-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebranding an organization which has a distinguished history.</title>
		<link>http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:43:43 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1147</guid>
		<description><![CDATA[A brand lives in the marketplace, not in the executive suite, and the marketplace has dubbed the YMCA the "Y." Therefore it makes sense to embrace that as the official moniker. However, is there a risk of abandoning important legacy elements that define and validate the brand's promise?]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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