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	<title>Branding and Marketing &#187; Branding</title>
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	<link>http://www.sessionsgroup.com/blog</link>
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		<title>Amateur logo design?</title>
		<link>http://www.sessionsgroup.com/blog/2011/11/26/amateur-logo-design/</link>
		<comments>http://www.sessionsgroup.com/blog/2011/11/26/amateur-logo-design/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 20:23:38 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1635</guid>
		<description><![CDATA[When hiring an amateur to design a company logo it may initially seem like a way to save money but strategic mistakes are frequently made and the company will have to compensate for decades.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2011/11/26/amateur-logo-design/' addthis:title='Amateur logo design? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2011/11/26/amateur-logo-design/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>CBS radio interview on marketing and branding.</title>
		<link>http://www.sessionsgroup.com/blog/2011/06/09/interview-on-marketing-and-branding/</link>
		<comments>http://www.sessionsgroup.com/blog/2011/06/09/interview-on-marketing-and-branding/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 01:59:10 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[building a valuable brand]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1552</guid>
		<description><![CDATA[There are three components to effective marketing and branding. Full transcript of live CBS Radio interview of Steven Sessions, a Houston marketing and branding expert, on the subject of marketing and branding.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2011/06/09/interview-on-marketing-and-branding/' addthis:title='CBS radio interview on marketing and branding. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2011/06/09/interview-on-marketing-and-branding/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>When is an American Patriot not red, white and blue?</title>
		<link>http://www.sessionsgroup.com/blog/2011/03/21/in-america-when-is-a-patriot-not-red-white-and-blue/</link>
		<comments>http://www.sessionsgroup.com/blog/2011/03/21/in-america-when-is-a-patriot-not-red-white-and-blue/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 06:33:19 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[logo design mistake]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1472</guid>
		<description><![CDATA[The importance of the relationship of color, design and naming when positioning and creating resonance in the marketplace.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2011/03/21/in-america-when-is-a-patriot-not-red-white-and-blue/' addthis:title='When is an American Patriot not red, white and blue? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logo design as a wasted asset, sadly is now appropriate.</title>
		<link>http://www.sessionsgroup.com/blog/2010/12/28/logo-design-as-a-wasted-asset-is-now-appropriate/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/12/28/logo-design-as-a-wasted-asset-is-now-appropriate/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 06:48:51 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[logo design mistake]]></category>
		<category><![CDATA[sports branding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1388</guid>
		<description><![CDATA[Logo design should inspire and support goals not represent failure. Here's an example of a logo design that was counter productive but sadly, ends up being perfectly symbolic of a failed season for the NFL Houston Texans. <div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/12/28/logo-design-as-a-wasted-asset-is-now-appropriate/' addthis:title='Logo design as a wasted asset, sadly is now appropriate. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/12/28/logo-design-as-a-wasted-asset-is-now-appropriate/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>GAP’s new logo design mistake.</title>
		<link>http://www.sessionsgroup.com/blog/2010/10/22/gaps-new-logo-design-mistake/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/10/22/gaps-new-logo-design-mistake/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 06:14:08 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1327</guid>
		<description><![CDATA[The way people relate to and interact with brands has changed dramatically over the last decade or so. The power balance has shifted in favor of customers. Companies must understand that their brand messages are in the hands of customers not management.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/10/22/gaps-new-logo-design-mistake/' addthis:title='GAP’s new logo design mistake. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/10/22/gaps-new-logo-design-mistake/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>When does redesigning a logo make sense?</title>
		<link>http://www.sessionsgroup.com/blog/2010/08/26/when-does-redesigning-a-logo-make-sense/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/08/26/when-does-redesigning-a-logo-make-sense/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 23:36:01 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1219</guid>
		<description><![CDATA[Is the age of the logo the barometer to use when considering a design change? If a logo is 30 years old, does it need to be redesigned? Or does it have valuable equity?<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/08/26/when-does-redesigning-a-logo-make-sense/' addthis:title='When does redesigning a logo make sense? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/08/26/when-does-redesigning-a-logo-make-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebranding an organization which has a distinguished history.</title>
		<link>http://www.sessionsgroup.com/blog/2010/07/19/rebranding-an-organization-with-a-distinguished-history/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/07/19/rebranding-an-organization-with-a-distinguished-history/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:43:43 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1147</guid>
		<description><![CDATA[A brand lives in the marketplace, not in the executive suite, and the marketplace has dubbed the YMCA the "Y." Therefore it makes sense to embrace that as the official moniker. However, is there a risk of abandoning important legacy elements that define and validate the brand's promise?<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/07/19/rebranding-an-organization-with-a-distinguished-history/' addthis:title='Rebranding an organization which has a distinguished history. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/07/19/rebranding-an-organization-with-a-distinguished-history/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>When to keep a logo in a merger.</title>
		<link>http://www.sessionsgroup.com/blog/2010/05/04/when-to-keep-a-logo-in-a-merger/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/05/04/when-to-keep-a-logo-in-a-merger/#comments</comments>
		<pubDate>Tue, 04 May 2010 06:07:53 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[evaluating brand value]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1067</guid>
		<description><![CDATA[When companies merge, one of the crucial concerns they must deal with is a symbol to represent the merged company. Naive management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/05/04/when-to-keep-a-logo-in-a-merger/' addthis:title='When to keep a logo in a merger. '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/05/04/when-to-keep-a-logo-in-a-merger/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The value of a well designed logo.</title>
		<link>http://www.sessionsgroup.com/blog/2010/04/07/award-winning-logo-designs/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/04/07/award-winning-logo-designs/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 04:49:12 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[evaluating brand value]]></category>
		<category><![CDATA[logo redesign]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[sports logo design]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=1023</guid>
		<description><![CDATA[Identity is established and reinforced through each piece of communication a company produces and the trademark or logo can be an asset or a liability.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/04/07/award-winning-logo-designs/' addthis:title='The value of a well designed logo.&#60;br /&#62;&#60;br /&#62; '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/04/07/award-winning-logo-designs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging a brand asset or forfeiting brand equity?</title>
		<link>http://www.sessionsgroup.com/blog/2010/03/26/leveraging-a-brand-asset-or-forfeiting-brand-equity/</link>
		<comments>http://www.sessionsgroup.com/blog/2010/03/26/leveraging-a-brand-asset-or-forfeiting-brand-equity/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 01:48:40 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=952</guid>
		<description><![CDATA[What to do when sales are declining. CEOs are constantly searching for ways to leverage assets. A brand is an asset. Leveraging a brand however, requires very thoughtful consideration and planning. Otherwise the company risks forfeiting brand equity built up over the years.<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.sessionsgroup.com/blog/2010/03/26/leveraging-a-brand-asset-or-forfeiting-brand-equity/' addthis:title='Leveraging a brand asset or forfeiting brand equity? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.sessionsgroup.com/blog/2010/03/26/leveraging-a-brand-asset-or-forfeiting-brand-equity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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