Archive for the ‘Graphic Design’ Category

Why did Microsoft unveil a new logo?

Monday, October 22nd, 2012

Microsoft new logo design

Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. (more…)

Amateur logo design?

Saturday, November 26th, 2011

logos-sports-fans-love

I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans (more…)

Quick analysis of the NCAA Championship team’s logos

Monday, April 4th, 2011

Butler-Uconn-sports-logo-design-comparison

UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.

Just for fun, since this is a design blog, let’s analyze the game’s logos:

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When is an American Patriot not red, white and blue?

Monday, March 21st, 2011

Colonial_Flag_Patriot-graphic-designThis weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)

The value of a well designed logo.

Wednesday, April 7th, 2010

Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.

Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.

Graphic Design is a Mickey Mouse concern.

Friday, September 15th, 1995
Originally published in the Houston Business Journal, September 1995

Mickey-Mouse_steven_sessions_article

On a cold, dark day in the middle of the Depression, surprisingly, Americans plopped down what little money they had to watch a feature-length animated film called “Snow White and the Seven Dwarfs.” The rest is history.

From his first big success, a graphic designer with good business sense named Walt Disney (more…)