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	<title>Branding and Marketing &#187; Naming</title>
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	<description>Strategies to build effective company influence in your market</description>
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		<title>Rebranding an organization which has a distinguished history.</title>
		<link>http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/rebranding-an-organization-with-a-distinguished-history/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:43:43 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

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		<description><![CDATA[A brand lives in the marketplace, not in the executive suite, and the marketplace has dubbed the YMCA the "Y." Therefore it makes sense to embrace that as the official moniker. However, is there a risk of abandoning important legacy elements that define and validate the brand's promise?]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Leveraging a brand asset or forfeiting brand equity?</title>
		<link>http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/leveraging-a-brand-asset-or-forfeiting-brand-equity/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 01:48:40 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=952</guid>
		<description><![CDATA[What to do when sales are declining. CEOs are constantly searching for ways to leverage assets. A brand is an asset. Leveraging a brand however, requires very thoughtful consideration and planning. Otherwise the company risks forfeiting brand equity built up over the years.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How a company name or product name can hinder sales.</title>
		<link>http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/how-a-company-name-or-product-name-can-hinder-sales/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 04:22:37 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[choosing a name]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=903</guid>
		<description><![CDATA[Choosing a name should be part of business strategy. It should be developed as an asset because a name can help sales. On the other hand, it can also hinder or even prevent sales.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Avoid costly mistakes when naming a company or product.</title>
		<link>http://www.sessionsgroup.com/blog/branding/naming-a-company_or_product/</link>
		<comments>http://www.sessionsgroup.com/blog/branding/naming-a-company_or_product/#comments</comments>
		<pubDate>Mon, 12 Feb 2007 22:43:41 +0000</pubDate>
		<dc:creator>steven</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[communications strategy]]></category>
		<category><![CDATA[company symbol]]></category>
		<category><![CDATA[Dynamo]]></category>
		<category><![CDATA[Houston]]></category>
		<category><![CDATA[influencing purchase decisions]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[sports branding]]></category>

		<guid isPermaLink="false">http://www.sessionsgroup.com/blog/?p=533</guid>
		<description><![CDATA[Six attributes of a good name for a company, a product or a service.]]></description>
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		<slash:comments>6</slash:comments>
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