Comments for Branding and Marketing http://www.sessionsgroup.com/blog Mon, 17 May 2010 06:47:36 -0500 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Why Houston Texans “Battle Red” uniforms are a big hit with fans. by Birdfeeder Man http://www.sessionsgroup.com/blog/2005/09/20/houston-texans-uniform-colorsinfluence-our-attitudes-and-our-purchase-decision/#comment-153 Birdfeeder Man Mon, 17 May 2010 06:47:36 +0000 http://sessionsgroup.com/blog/?p=110#comment-153 I like this place; you have a really excellent web site, thanks for sharing all the good information with us. With a bit of luck, I will be able to come back very often in the future. I like this place; you have a really excellent web site, thanks for sharing all the good information with us. With a bit of luck, I will be able to come back very often in the future.

]]> Comment on BCS National Championship and Brand Identity. by Sabine Callen http://www.sessionsgroup.com/blog/2010/01/07/bcs-national-championship-and-brand-identity/#comment-152 Sabine Callen Sat, 15 May 2010 00:25:09 +0000 http://sessionsgroup.com/blog/?p=136#comment-152 Thank you for the great post – I had fun reading it! I always enjoy this blog. Thank you for the great post – I had fun reading it! I always enjoy this blog.

]]> Comment on What is more important in the marketplace, the Brand or the Product? by Bjorn http://www.sessionsgroup.com/blog/2010/01/17/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-151 Bjorn Thu, 13 May 2010 07:13:53 +0000 http://sessionsgroup.com/blog/?p=183#comment-151 "A preferred brand invokes a power that is greater than the sum of its tangible facts." Now, that is something that I can really relate to. Your post is great. Branding is "who we are" when referring to a person. The "what we are" is for the products. The "what we can do" only follows the two... that is if the brand is already marketed. “A preferred brand invokes a power that is greater than the sum of its tangible facts.”

Now, that is something that I can really relate to. Your post is great.

Branding is “who we are” when referring to a person. The “what we are” is for the products. The “what we can do” only follows the two… that is if the brand is already marketed.

]]> Comment on BCS National Championship and Brand Identity. by renaissance clothing http://www.sessionsgroup.com/blog/2010/01/07/bcs-national-championship-and-brand-identity/#comment-150 renaissance clothing Wed, 12 May 2010 00:21:04 +0000 http://sessionsgroup.com/blog/?p=136#comment-150 Wonderful insight Wonderful insight

]]> Comment on How a company name or product name can hinder sales. by JAH http://www.sessionsgroup.com/blog/2010/03/20/how-a-company-name-or-product-name-can-hinder-sales/#comment-148 JAH Wed, 05 May 2010 01:04:48 +0000 http://www.sessionsgroup.com/blog/?p=903#comment-148 Palm's main product is the Pre, not the Pixi. Palm’s main product is the Pre, not the Pixi.

]]> Comment on Why Houston Texans “Battle Red” uniforms are a big hit with fans. by steven http://www.sessionsgroup.com/blog/2005/09/20/houston-texans-uniform-colorsinfluence-our-attitudes-and-our-purchase-decision/#comment-146 steven Mon, 03 May 2010 04:03:54 +0000 http://sessionsgroup.com/blog/?p=110#comment-146 Thank you for your kind words, I write these myself. Thank you for your kind words, I write these myself.

]]> Comment on Being recognized for who you are. by steven http://www.sessionsgroup.com/blog/2009/12/31/being-recognized-for-who-you-are/#comment-136 steven Sun, 25 Apr 2010 00:40:36 +0000 http://www.sessionsgroup.com/wordpress/?p=18#comment-136 to Antoine Evans, thank you, I write the blog myself. to Antoine Evans, thank you, I write the blog myself.

]]> Comment on Being recognized for who you are. by dean0232 http://www.sessionsgroup.com/blog/2009/12/31/being-recognized-for-who-you-are/#comment-134 dean0232 Sun, 25 Apr 2010 00:30:49 +0000 http://www.sessionsgroup.com/wordpress/?p=18#comment-134 YES! well written! I am a Director of Human Resources and agree with you on a practical application basis...I use most of these methods on a daily basis. YES! well written! I am a Director of Human Resources and agree with you on a practical application basis…I use most of these methods on a daily basis.

]]> Comment on Being recognized for who you are. by Brisa http://www.sessionsgroup.com/blog/2009/12/31/being-recognized-for-who-you-are/#comment-130 Brisa Sun, 18 Apr 2010 20:28:49 +0000 http://www.sessionsgroup.com/wordpress/?p=18#comment-130 This is a well written article, it kept me reading. The logic seems to follow, but what I have a problem with is the depersonalization of the issue at hand. People are not companies. You miss the human connection that makes you compassionate of the people who are on the other side of racial profiling. People that have to provide paperwork to constantly prove that they belong, otherwise they are deemed to the permanent status of "Otherness". And I would argue that there is clear documentation concerning the individuals behind 9/11. The government already knew who they were (that's what the CIA is for) it was their incompetence and miscommunication between government agencies that allowed the tragic event to occur. But that's just my 2 cents. This is a well written article, it kept me reading. The logic seems to follow, but what I have a problem with is the depersonalization of the issue at hand. People are not companies. You miss the human connection that makes you compassionate of the people who are on the other side of racial profiling. People that have to provide paperwork to constantly prove that they belong, otherwise they are deemed to the permanent status of “Otherness”. And I would argue that there is clear documentation concerning the individuals behind 9/11. The government already knew who they were (that’s what the CIA is for) it was their incompetence and miscommunication between government agencies that allowed the tragic event to occur. But that’s just my 2 cents.

]]> Comment on What is more important in the marketplace, the Brand or the Product? by Don Collins http://www.sessionsgroup.com/blog/2010/01/17/what-is-more-important-in-the-marketplace-the-brand-or-the-product/#comment-129 Don Collins Sun, 18 Apr 2010 15:52:46 +0000 http://sessionsgroup.com/blog/?p=183#comment-129 I really like this article! I like how you explained branding being about "who we are" not what we do for customers. I really like this article! I like how you explained branding being about “who we are” not what we do for customers.

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