Comments for Branding and Marketing

Comment on The significance of a logo redesign. by Brendan Carpellio

Brendan Carpellio — Tue, 31 Jan 2012 14:39:57 +0000

Redesigning your logo means updating it everywhere. Not only is this an expense, but it’s a major undertaking of time as well. Every piece of material or web page that represents your company has to be updated. My company recently did a logo change and we had over different 300 pages and downloads on our website alone to update. It took several weeks of labor and lots of staff and website programmer time and expense. Keep this in mind when considering a redesign.

Comment on Rebranding an organization which has a distinguished history. by EdwardM

EdwardM — Thu, 26 Jan 2012 11:18:06 +0000

Thanks, I’ve been searching for details about rebranding for weeks and your blog is the best I’ve discovered with excellent understanding of the rationale behind the repositioning of an organization with a history.

Comment on Rebranding an organization which has a distinguished history. by Liz Dots

Liz Dots — Tue, 24 Jan 2012 22:40:21 +0000

I’d like to see you analyse whether Wal-Mart’s new upscale brand identity programme would really result in transforming its image and whether it would alienate its core customers.

Comment on GAP’s new logo design mistake. by Terrell Blackaby

Terrell Blackaby — Sun, 22 Jan 2012 00:11:50 +0000

A pity, some companies still don’t understand that their brand messages are in the hands of customers not management. Good post.

Comment on The significance of a logo redesign. by Vivienne Annuzzi

Vivienne Annuzzi — Thu, 05 Jan 2012 07:15:24 +0000

Thanks for your tips in this blog. Redesigning anything – whether it’s a website, a logo or an entire rebranding of the company – is costly, since it involves redoing all your marketing collateral. It’s not a decision to be made lightly because you’re bored. But there are times when a logo change is worth the investment.

Comment on Being recognized for who you are. by Sven Gredston

Sven Gredston — Wed, 04 Jan 2012 08:58:21 +0000

Yes, we take shortcuts to understanding our world, if it walks like a duck, sounds like a duck, and looks like a duck…we assume it’s a duck.

Comment on Why Houston Texans “Battle Red” uniforms are a big hit with fans. by Derick Patteson

Derick Patteson — Mon, 02 Jan 2012 00:45:48 +0000

Color is all around us. We see it all the time. Most of us have no idea the impact color has on our lives. This impact of the many colors in our environment is usually not conscious. Sometimes we get an uneasy feeling in certain rooms or very relaxed in another, but we call this a mood. The “color of mood” can be what is surrounding us. Very interesting post!

Comment on Amateur logo design? by Sven Gredston

Sven Gredston — Thu, 29 Dec 2011 00:23:41 +0000

All serious businesses ensure that they create their brand image in a nice, impressive and attractive manner. If you don’t create a unique and attractive logo for your business, then your chances of growing your business will be hampered. In fact, not having a memorable, appropriate logo is an obstacle to all efforts to grow your business. A lot of people think that it’s a small design and it plays a small role. So, they end up hiring an amateur and inexperienced designer. A lot of people even use DIY programs to create their own identity even though they have no experience in design communications.
How foolish is that?

Comment on Why Houston Texans “Battle Red” uniforms are a big hit with fans. by Pumphrey

Pumphrey — Tue, 27 Dec 2011 01:48:04 +0000

you really have a lot of good observations about the Texans logo, colors, etc and their EFFECTS in you various blog posts! Interesting stuff we are unaware of.

Comment on Why Houston Texans “Battle Red” uniforms are a big hit with fans. by Rheaume

Rheaume — Mon, 26 Dec 2011 18:37:32 +0000

Through the centuries, red has symbolized power, prestige, love and passion. In some Asian countries, red portends good fortune and prosperity. In Western cultures, it brings to mind passion and love, evidenced in everything from Valentine’s Day hearts to crimson-saturated national flags. In fashion, red can be the statement color on a face, in a garment or in an entire ensemble. It’s certainly showing up in bold new ways among the looks forecast for Fall 2011.