Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. (more…)
Posts Tagged ‘brand identity’
Why did Microsoft unveil a new logo?
Monday, October 22nd, 2012
Amateur logo design?
Saturday, November 26th, 2011
I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans
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Quick analysis of the NCAA Championship team’s logos
Monday, April 4th, 2011UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.
Just for fun, since this is a design blog, let’s analyze the game’s logos:
When is an American Patriot not red, white and blue?
Monday, March 21st, 2011This weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)
Logo design as a wasted asset, sadly is now appropriate.
Tuesday, December 28th, 2010Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)
GAP’s new logo design mistake.
Friday, October 22nd, 2010On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for , but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.
According to company spokesperson Louise Callagy, (more…)
Who dat owner? David or Goliath?
Tuesday, February 2nd, 2010The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)
