This weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)
Posts Tagged ‘brand value’
When is an American Patriot not red, white and blue?
Monday, March 21st, 2011
Logo design as a wasted asset, sadly is now appropriate.
Tuesday, December 28th, 2010Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)
GAP’s new logo design mistake.
Friday, October 22nd, 2010On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for , but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.
According to company spokesperson Louise Callagy, (more…)
Companies raised their marketing spending in this last recession and saw sales increase.
Wednesday, June 30th, 2010
When should a company increase marketing spending? Most companies during a recession think it is wise to reduce marketing budgets to save money, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.
But 26 of the top 100 marketers bucked the trend and boosted 2009 . 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to (more…)
Outperform the market.
Tuesday, March 2nd, 2010In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least (more…)
After all the news about the Toyota vehicle recall, what do you think?
Wednesday, February 10th, 2010Who dat owner? David or Goliath?
Tuesday, February 2nd, 2010The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)
