Posts Tagged ‘brand’
Thursday, June 9th, 2011
Steven Sessions was invited to be interviewed by Chris Kelso on Talk Radio 650AM in Houston Texas to discuss Marketing. This is the full transcript of the live broadcast on June 8, 2011.
(Welcome to “The Price of Business,” I’m your host Chris Kelso, we appreciate your tuning in to “Talk 650” powered by CBS radio, right now, someone I really, really want to talk to is Steven Sessions with the Sessions Group – Steven how you doing?) “Good Chris, thank you for inviting me.”
(Let me ask you to tell our listeners (more…)
Tags: brand, brand equity, Branding, building a valuable brand, business strategy, communications strategy, competitive advantage, influencing purchase decisions, marketing strategy
Posted in Branding, Marketing | 35 Comments »
Tuesday, May 4th, 2010
In a merger, keep the logo that has Equity.
When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a .
(more…)
Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding
Posted in Branding, Logo Design | 5 Comments »
Wednesday, April 7th, 2010
Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about .
Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding, sports logo design
Posted in Branding, Graphic Design, Logo Design | 2 Comments »
Tuesday, March 2nd, 2010
In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least (more…)
Tags: asset, brand, brand value, Branding, business strategy, competitive advantage, competitive marketplace, evaluating brand value, Marketing, marketing strategy
Posted in Branding, Marketing | No Comments »
Friday, February 12th, 2010
If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Tags: brand, Branding, company symbol, evaluating brand value, logo redesign, rebranding, Valentine's Day
Posted in Branding, Logo Design | 3 Comments »
Tuesday, February 9th, 2010
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a could
(more…)
Tags: brand, Branding, communications strategy, company symbol, competitive marketplace, logo redesign, MTV, rebranding
Posted in Branding, Logo Design | 3 Comments »
Friday, January 29th, 2010
Why is Branding important?
Now we can see the value of a branding investment. If Toyota ever struggled to determine the value of spending money over the years to build a brand in the competitive automotive marketplace, it is suddenly becoming clear. With the revelation that 2.3 million cars must be recalled and tested for a potentially deadly flaw – their sticking accelerator pedal. This in addition to the recent recall of 4.2 million Toyota and Lexus automobiles, the car manufacturer is getting a clear revelation of the precise (more…)
Tags: brand, Branding, building a valuable brand, communications strategy, competitive advantage, competitive marketplace, evaluating brand value, Toyota
Posted in Branding | 11 Comments »
Sunday, January 17th, 2010
Houston made the short list of cities under consideration for the 2012 Olympic Games but ultimately lost out in the final culling. But then, regarding the 2016 Olympics, Houston didn’t even make the short list. This despite having the best collection of physical assets and excellent leadership. In 2006 I wrote an article for the Houston Business Journal about this Olympic site selection review.
U.S. Olympic Committee Board Chairman Peter Ueberroth said of Mayor Bill White and Harris County Judge Bob Eckels, “They were spectacular. They were in a class by themselves in terms of administration. They were just so far ahead of any other city, it wasn’t close. … (more…)
Tags: brand, Branding, business strategy, communications strategy, competitive advantage, competitive marketplace, evaluating brand value, Marketing, Olympics, rebranding
Posted in Branding | 6 Comments »
Saturday, November 5th, 2005
The Logo design for Star Semen, a division of a Texas ranch which provides semen from Grand National Champion Black Angus bulls for artificial insemination to produce superior beef herds was judged one of the three best graphic designs of the last 50 years in Houston. Creative director, art director, designer: Steven Sessions.
50th Annual Houston Show
The Art Directors Club of Houston
, and still .
Tags: brand, company symbol, Logo Design
Posted in Branding, Logo Design | 4 Comments »
