Posts Tagged ‘company symbol’

Why did Microsoft unveil a new logo?

Monday, October 22nd, 2012

Microsoft new logo design

Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. (more…)

Amateur logo design?

Saturday, November 26th, 2011

logos-sports-fans-love

I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans (more…)

Quick analysis of the NCAA Championship team’s logos

Monday, April 4th, 2011

Butler-Uconn-sports-logo-design-comparison

UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.

Just for fun, since this is a design blog, let’s analyze the game’s logos:

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When is an American Patriot not red, white and blue?

Monday, March 21st, 2011

Colonial_Flag_Patriot-graphic-designThis weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)

Logo design as a wasted asset, sadly is now appropriate.

Tuesday, December 28th, 2010

sports-logo-design-mistake

Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)

When to keep a logo in a merger.

Tuesday, May 4th, 2010

logo-design-airline-branding

In a merger, keep the logo that has Equity.

When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.

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The value of a well designed logo.

Wednesday, April 7th, 2010

Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.

Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.

Valentine’s Day logo redesign.

Friday, February 12th, 2010

valentines_simple_heart_red

If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)

Does MTV have a new logo or
did the browser download stop too soon?

Tuesday, February 9th, 2010

mtv-logo-compare-new-and-old

Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a change in visual identity could

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BCS National Championship and Brand Identity.

Thursday, January 7th, 2010

Which Brand has the best team?

We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.

Evaluating brand appropriateness.

What do these animals represent? Are they suitable to each school?

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