I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans
(more…)
Posts Tagged ‘company symbol’
Amateur logo design?
Saturday, November 26th, 2011
Quick analysis of the NCAA Championship team’s logos
Monday, April 4th, 2011
UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.
Just for fun, since this is a design blog, let’s analyze the game’s logos:
When is an American Patriot not red, white and blue?
Monday, March 21st, 2011
This weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)
Logo design as a wasted asset, sadly is now appropriate.
Tuesday, December 28th, 2010
Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)
When to keep a logo in a merger.
Tuesday, May 4th, 2010
In a merger, keep the logo that has Equity.
When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.
The value of a well designed logo.
Wednesday, April 7th, 2010
Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.
Valentine’s Day logo redesign.
Friday, February 12th, 2010
If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Does MTV have a new logo or
did the browser download stop too soon?
Tuesday, February 9th, 2010
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a change in visual identity could
BCS National Championship and Brand Identity.
Thursday, January 7th, 2010Which Brand has the best team?
We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.
Evaluating brand appropriateness.
What do these animals represent? Are they suitable to each school?
Why do I want to see the Univ. of Cincinnati in the Chick-Fil-A Bowl?
Saturday, January 2nd, 2010I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!
This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)
