Posts Tagged ‘influencing purchase decisions’
Monday, July 19th, 2010
Branding has been shown to be a very effective activity in an organization’s efforts to increase its influence in a marketplace. This increased influence equals increased sales, increased awareness, increased understanding, increased margins, increased business valuation, etc. And this strategy is as effective for non-profit organizations as it is for companies.
The Young Men’s Christian Association is a charity well known by its initials, YMCA. And as is popular in the marketplace, names are shortened in common use. Jennifer Lopez is known as JayLo. And the Young Men’s Christian Association has for years been known as the “Y.”
Now the Young Men’s Christian Association has formally dropped those four descriptive words in favor of the single letter “Y.” And they have modified the visual identity and logo as well. Is this a good idea? The short answer is (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Logo Design, Naming | No Comments »
Wednesday, June 30th, 2010
Most companies during last year’s recession thought it wise to reduce marketing budgets, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.
But 26 of the top 100 marketers bucked the trend and boosted 2009 marketing spending. 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to (more…)
Tags: Advertising, brand equity, brand value, Branding, business strategy, communications strategy, competitive advantage, influencing purchase decisions, Marketing, marketing strategy
Posted in Advertising, Marketing | No Comments »
Friday, March 26th, 2010
What to do when faced with declining sales.
Sales in the “refreshment beverage” category are falling. The segment includes colas, energy and sports drinks, juices and bottled water. In 2009, for the second year in a row, sales were down. Down 3.1 percent according to a survey by Beverage Marketing Corp. This represents a steeper decline than was 2008. And there was one unusual statistic: (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, competitive advantage, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Naming | No Comments »
Saturday, March 20th, 2010
Palm seems to be on life support.
According to the Bible, the first task given to man by God was to name all the things on earth. And he’s been doing that ever since. And it is very important work. A name represents characteristics and properties that identify a particular thing.
Selecting a name.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than naming to deal with when launching a new venture. Those who believe that are hoping (more…)
Tags: asset, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, Naming
Posted in Branding, Naming | 1 Comment »
Wednesday, February 10th, 2010
Tags: brand equity, brand value, evaluating brand value, influencing purchase decisions, managing identity, Marketing, Toyota
Posted in Advertising, Branding, Marketing | 1 Comment »
Tuesday, February 2nd, 2010
The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)
Tags: brand, brand identity, brand value, Branding, influencing purchase decisions, Marketing, New Orleans Saints, sports branding
Posted in Branding | 4 Comments »
Thursday, December 31st, 2009
The risks and rewards of “Profiling.”
Profiling has become a “dirty word” in America. Probably because of its association with the practice of “racial profiling.” Indeed, in a perfect world people would not be judged by appearances. Of course this is no perfect world but with laws against it and public opinion all across the country firmly opposed to it, do we still see it in operation? Does it provide some unique benefit to those employing it? A benefit that we cannot replace?
The terrorist attack on September 11, 2001 forced a debate. And December 2009’s two incidents involving Nigerian Muslims on Delta flights to Detroit have renewed the debate. (more…)
Tags: Branding, communications strategy, company representation, company symbol, competitive advantage, competitive marketplace, influencing purchase decisions, managing identity, Profiling
Posted in Branding | 6 Comments »
Friday, November 7th, 2008
Originally published in the Houston Business Journal, November 7, 2008
The catastrophe brutalizing the banking industry is at the forefront of both the news and main street conversations around the world. A Gallup survey measuring consumer confidence in banks taken in late September showed an unprecedented drop from 40% in mid-July and is the lowest level in thirty years. Only 21% of consumers polled are confident in U.S. banks today. This erosion of confidence (more…)
Tags: Advertising, bank marketing strategy, Branding, communications strategy, community bank, competitive advantage, influencing purchase decisions, Marketing, rebranding
Posted in Advertising, Branding, Marketing | No Comments »
Monday, February 12th, 2007
Originally published in the Houston Business Journal, February 12, 2007
Choosing a Name is deceptively difficult.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.
The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)
Tags: Branding, communications strategy, company symbol, Dynamo, Houston, influencing purchase decisions, Logo Design, Naming, sports branding
Posted in Branding, Naming | 1 Comment »
Tuesday, September 20th, 2005
Originally published in the Houston Business Journal, December 2004
It’s about connecting with fans. It’s about communicating. It’s about building a brand.
Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.
(more…)
Tags: Branding, color, communications strategy, Houston, influencing purchase decisions, influencing with color, Marketing, rebranding, sports branding
Posted in Branding, Marketing | 4 Comments »
