Posts Tagged ‘sports branding’

Amateur logo design?

Saturday, November 26th, 2011


I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans (more…)

Quick analysis of the NCAA Championship team’s logos

Monday, April 4th, 2011


UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.

Just for fun, since this is a design blog, let’s analyze the game’s logos:


When is an American Patriot not red, white and blue?

Monday, March 21st, 2011

Colonial_Flag_Patriot-graphic-designThis weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)

Logo design as a wasted asset, sadly is now appropriate.

Tuesday, December 28th, 2010


Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)

Who dat owner? David or Goliath?

Tuesday, February 2nd, 2010

who dat New Orleans saints or NFL

The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)

Avoid costly mistakes when naming a company or product.

Monday, February 12th, 2007
Originally published in the Houston Business Journal, February 12, 2007


Choosing a Name is deceptively difficult.

Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.

The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)

Why Houston Texans “Battle Red” uniforms are a big hit with fans.

Tuesday, September 20th, 2005
Originally published in the Houston Business Journal, December 2004

color can influence purchase decisions

It’s about connecting with fans. It’s about communicating. It’s about building a brand.

Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.