The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)
Choosing a Name is deceptively difficult.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.
The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)
It’s about connecting with fans. It’s about communicating. It’s about building a brand.
Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.
