Why is Strategy important?

The business strategy of a company provides the big picture that shows how all the individual activities are coordinated to achieve a desired end result.

The process of developing, or evaluating, a strategy is what clarifies the overall direction of the business. It is based on the opportunities and threats in the outside world and the internal strengths and weaknesses of the business.

We develop, modify and evaluate strategies for companies.
It is the logical first step to accelerating a business's growth.