LINKS TO SELECTED ARTICLES:

The best Brand wins - even when it's not the best product

Six important attributes of an effective name

If a bank is perceived as no
different than other banks, it's in trouble

2012 Olympics: An undefined identity is expensive in terms of opportunities lost

Opportunity for Community Banks

Credibility after Enron

K-Mart Branding Blunders

Profiling calls for common sense, not bigotry

How a New Bank can Crack the Market

Color and Strategy

Branding is a Mickey Mouse concern

Competitive Advantage

Competition in the Banking Industry

Adding Value to Annual Reports

Bank Mergers set the stage for Creative Marketing

Emerging Technology Interview from 1990