Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. Read the rest of this entry »
Let me focus on three issues: Tomorrow’s IPO, the Branding/Advertising platform and Business Strategy. I wear three hats: Investor, Branding Consultant and Business Strategist. Read the rest of this entry »
Steven Sessions was invited to be interviewed by Chris Kelso on Talk Radio 650AM in Houston Texas to discuss Marketing. This is the full transcript of the live broadcast on June 8, 2011.
(Welcome to “The Price of Business,” I’m your host Chris Kelso, we appreciate your tuning in to “Talk 650” powered by CBS radio, right now, someone I really, really want to talk to is Steven Sessions with the Sessions Group – Steven how you doing?) “Good Chris, thank you for inviting me.”
(Let me ask you to tell our listeners Read the rest of this entry »
UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.
Just for fun, since this is a design blog, let’s analyze the game’s logos:
This weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as Read the rest of this entry »
Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes Read the rest of this entry »
On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for redesigning a logo, but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.
According to company spokesperson Louise Callagy, Read the rest of this entry »
This advertisement took this company’s identity to the next level.
And it seems everyone wants to know how Read the rest of this entry »