I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans
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Amateur logo design?
November 26th, 2011CBS radio interview on marketing and branding.
June 9th, 2011Steven Sessions was invited to be interviewed by Chris Kelso on Talk Radio 650AM in Houston Texas to discuss Marketing. This is the full transcript of the live broadcast on June 8, 2011.
(Welcome to “The Price of Business,” I’m your host Chris Kelso, we appreciate your tuning in to “Talk 650” powered by CBS radio, right now, someone I really, really want to talk to is Steven Sessions with the Sessions Group – Steven how you doing?) “Good Chris, thank you for inviting me.”
(Let me ask you to tell our listeners Read the rest of this entry »
Quick analysis of the NCAA Championship team’s logos
April 4th, 2011
UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.
Just for fun, since this is a design blog, let’s analyze the game’s logos:
When is an American Patriot not red, white and blue?
March 21st, 2011
This weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as Read the rest of this entry »
Logo design as a wasted asset, sadly is now appropriate.
December 28th, 2010
Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes Read the rest of this entry »
GAP’s new logo design mistake.
October 22nd, 2010
On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for redesigning a logo, but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.
According to company spokesperson Louise Callagy, Read the rest of this entry »
Corporate Advertising that has real impact.
September 10th, 2010
This advertisement took this company’s identity to the next level.
And it seems everyone wants to know how Read the rest of this entry »
When does redesigning a logo make sense?
August 26th, 2010
The Girl Scouts organization is now over 30 years old. That may explain why the iconic logo has gone under the knife. But was it a good idea? When does redesigning a logo make sense? And in the Girl Scout’s case, Read the rest of this entry »
Rebranding an organization which has a distinguished history.
July 19th, 2010
Branding has been shown to be a very effective activity in an organization’s efforts to increase its influence in a marketplace. This increased influence equals increased sales, increased awareness, increased understanding, increased margins, increased business valuation, etc. And this strategy is as effective for non-profit organizations as it is for companies.
The Young Men’s Christian Association is a charity well known by its initials, YMCA. And as is popular in the marketplace, names are shortened in common use. Jennifer Lopez is known as J-Lo. And the Young Men’s Christian Association has for years been known as the “Y.”
Now the Young Men’s Christian Association has formally dropped those four descriptive words in favor of the single letter “Y.” And they have modified the visual identity and logo as well. Is this a good idea? The short answer is Read the rest of this entry »
Companies raised their marketing spending in this recession and saw sales increase.
June 30th, 2010
Most companies during last year’s recession thought it wise to reduce marketing budgets, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.
But 26 of the top 100 marketers bucked the trend and boosted 2009 marketing spending. 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to Read the rest of this entry »
