Why did Microsoft unveil a new logo?

October 22nd, 2012

Microsoft new logo design

Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. Read the rest of this entry »

What’s the Value of Facebook? Three perspectives, all related.

May 17th, 2012

advertise on facebook

Facebook had 901 million monthly active users at the end of the first quarter this year. That’s impressive.

Let me focus on three issues: Tomorrow’s IPO, the Branding/Advertising platform and Business Strategy. I wear three hats: Investor, Branding Consultant and Business Strategist. Read the rest of this entry »

Amateur logo design?

November 26th, 2011

logos-sports-fans-love

I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans Read the rest of this entry »

CBS radio interview on marketing and branding.

June 9th, 2011

Steven Sessions was invited to be interviewed by Chris Kelso on Talk Radio 650AM in Houston Texas to discuss Marketing. This is the full transcript of the live broadcast on June 8, 2011.

live interview on marketing and branding

(Welcome to “The Price of Business,” I’m your host Chris Kelso, we appreciate your tuning in to “Talk 650” powered by CBS radio, right now, someone I really, really want to talk to is Steven Sessions with the Sessions Group – Steven how you doing?) “Good Chris, thank you for inviting me.”

(Let me ask you to tell our listeners Read the rest of this entry »

Quick analysis of the NCAA Championship team’s logos

April 4th, 2011

Butler-Uconn-sports-logo-design-comparison

UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.

Just for fun, since this is a design blog, let’s analyze the game’s logos:

Read the rest of this entry »

When is an American Patriot not red, white and blue?

March 21st, 2011

Colonial_Flag_Patriot-graphic-designThis weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as Read the rest of this entry »

Logo design as a wasted asset, sadly is now appropriate.

December 28th, 2010

sports-logo-design-mistake

Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes Read the rest of this entry »

GAP’s new logo design mistake.

October 22nd, 2010

Logo-design-failure

On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for redesigning a logo, but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.

According to company spokesperson Louise Callagy, Read the rest of this entry »

Corporate Advertising that has real impact.

September 10th, 2010

oil-and-gas-advertising

This advertisement took this company’s identity to the next level.

And it seems everyone wants to know how Read the rest of this entry »

When does redesigning a logo make sense?

August 26th, 2010

GS-logo-redesign-idea

The Girl Scouts organization is now over 30 years old. That may explain why the iconic logo has gone under the knife. But was it a good idea? When does redesigning a logo make sense? And in the Girl Scout’s case, Read the rest of this entry »