Archive for the ‘Logo Design’ Category
Monday, July 19th, 2010
Branding has been shown to be a very effective activity in an organization’s efforts to increase its influence in a marketplace. This increased influence equals increased sales, increased awareness, increased understanding, increased margins, increased business valuation, etc. And this strategy is as effective for non-profit organizations as it is for companies.
The Young Men’s Christian Association is a charity well known by its initials, YMCA. And as is popular in the marketplace, names are shortened in common use. Jennifer Lopez is known as JayLo. And the Young Men’s Christian Association has for years been known as the “Y.”
Now the Young Men’s Christian Association has formally dropped those four descriptive words in favor of the single letter “Y.” And they have modified the visual identity and logo as well. Is this a good idea? The short answer is (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Logo Design, Naming | No Comments »
Tuesday, May 4th, 2010
In a merger, keep the logo that has Equity.
When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.
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Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding
Posted in Branding, Logo Design | No Comments »
Wednesday, April 7th, 2010
Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.
Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding, sports logo design
Posted in Branding, Graphic Design, Logo Design | No Comments »
Friday, February 12th, 2010
If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Tags: brand, Branding, company symbol, evaluating brand value, logo redesign, rebranding, Valentine's Day
Posted in Branding, Logo Design | No Comments »
Tuesday, February 9th, 2010
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a change in visual identity could
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Tags: brand, Branding, communications strategy, company symbol, competitive marketplace, logo redesign, MTV, rebranding
Posted in Branding, Logo Design | 2 Comments »
Thursday, January 7th, 2010
Which Brand has the best team?
We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.
Evaluating brand appropriateness.
What do these animals represent? Are they suitable to each school?
(more…)
Tags: Branding, color, communications strategy, company symbol, competitive marketplace, evaluating brand value, University of Texas
Posted in Branding, Logo Design | 2 Comments »
Saturday, January 2nd, 2010
I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!
This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)
Tags: company symbol, Logo Design, trademark design
Posted in Logo Design | 1 Comment »
Tuesday, August 4th, 2009
Is The Detroit Lions Logo Change Appropriate?
President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they’ve had since 1961. And it’s a good thing they told us they changed it, because if they hadn’t, it’s doubtful anyone would’ve noticed. Of course, Lions president Tom Lewand also admitted the obvious saying that this won’t turn around the team’s image unless the team improves on the football field. That said, a change in visual identity could serve as a powerful signal for change on the field and can motivate and encourage fan support. It’s an important clue. No other initiative offers more promise in enabling business transformation than effective branding. The key word however, is “effective.” By accurately defining the new company position, expressing it consistently through all marketing materials and forming tight alignment across the organization, it will: (more…)
Tags: Branding, communications strategy, company symbol, competitive marketplace, evaluating brand value, logo redesign, Marketing, rebranding, sports logo design
Posted in Branding, Logo Design, Marketing | 6 Comments »
Saturday, November 5th, 2005
The Logo design for Star Semen, a division of a Texas ranch which provides semen from Grand National Champion Black Angus bulls for artificial insemination to produce superior beef herds was judged one of the three best graphic designs of the last 50 years in Houston. Creative director, art director, designer: Steven Sessions.
50th Annual Houston Show
The Art Directors Club of Houston
more award winning logo design, and still more here.
Tags: brand, company symbol, Logo Design
Posted in Branding, Logo Design | No Comments »
