Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. (more…)
Posts Tagged ‘trademark design’
Why did Microsoft unveil a new logo?
Monday, October 22nd, 2012
Why do I want to see the Univ. of Cincinnati in the Chick-Fil-A Bowl?
Saturday, January 2nd, 2010I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!
This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)
Building a competitive advantage today.
Monday, October 11th, 1993Originally published in the Houston Business Journal, October 1993
Design: One of the few remaining Competitive Advantages a company can have.
Every company, large or small, has made use of graphic design at some point in their operations. Steven Sessions, president of the SessionsGroup, says businesses ought to rethink their use of design. Sessions says companies should think of design as a means to an end – increasing the Bottom Line. (more…)
