Posts Tagged ‘communications strategy’
Thursday, June 9th, 2011
Steven Sessions was invited to be interviewed by Chris Kelso on Talk Radio 650AM in Houston Texas to discuss Marketing. This is the full transcript of the live broadcast on June 8, 2011.
(Welcome to “The Price of Business,” I’m your host Chris Kelso, we appreciate your tuning in to “Talk 650” powered by CBS radio, right now, someone I really, really want to talk to is Steven Sessions with the Sessions Group – Steven how you doing?) “Good Chris, thank you for inviting me.”
(Let me ask you to tell our listeners (more…)
Tags: brand, brand equity, Branding, building a valuable brand, business strategy, communications strategy, competitive advantage, influencing purchase decisions, marketing strategy
Posted in Branding, Marketing | 33 Comments »
Friday, October 22nd, 2010
On October 4, 2010 the Gap quietly introduced a new logo on their website. A curious initiative to be sure. There are excellent reasons for redesigning a logo, but none of them applied to the situation at the Gap. The result was the Gap’s worst nightmare.
According to company spokesperson Louise Callagy, (more…)
Tags: asset, brand equity, brand identity, brand value, business strategy, communications strategy, logo redesign, rebranding
Posted in Branding, Logo Design | 19 Comments »
Friday, September 10th, 2010
This advertisement took this company’s identity to the next level.
And it seems everyone wants to know how (more…)
Tags: Advertising, communications strategy, managing identity, Marketing, marketing strategy
Posted in Advertising | No Comments »
Thursday, August 26th, 2010
The Girl Scouts organization is now over 30 years old. That may explain why the iconic logo has gone under the knife. But was it a good idea? When does redesigning a logo make sense? And in the Girl Scout’s case, (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Logo Design | No Comments »
Monday, July 19th, 2010
Branding has been shown to be a very effective activity in an organization’s efforts to increase its influence in a marketplace. This increased influence equals increased sales, increased awareness, increased understanding, increased margins, increased business valuation, etc. And this strategy is as effective for non-profit organizations as it is for companies.
The Young Men’s Christian Association is a charity well known by its initials, YMCA. And as is popular in the marketplace, names are shortened in common use. Jennifer Lopez is known as J-Lo. And the Young Men’s Christian Association has for years been known as the “Y.”
Now the Young Men’s Christian Association has formally dropped those four descriptive words in favor of the single letter “Y.” And they have modified the visual identity and logo as well. Is this a good idea? The short answer is (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Logo Design, Naming | 4 Comments »
Wednesday, June 30th, 2010
Most companies during last year’s recession thought it wise to reduce marketing budgets, and the drop has been extreme as spending plunged 12.3% — the largest annual drop ever, more than three times more severe than the next worst drop of 3.9% in 1991.
But 26 of the top 100 marketers bucked the trend and boosted 2009 marketing spending. 70% of those spending more saw a U.S. sales increase – double the success rate of those who reduced their spending according to (more…)
Tags: Advertising, brand equity, brand value, Branding, business strategy, communications strategy, competitive advantage, influencing purchase decisions, Marketing, marketing strategy
Posted in Advertising, Marketing | No Comments »
Friday, March 26th, 2010
What to do when faced with declining sales.
Sales in the “refreshment beverage” category are falling. The segment includes colas, energy and sports drinks, juices and bottled water. In 2009, for the second year in a row, sales were down. Down 3.1 percent according to a survey by Beverage Marketing Corp. This represents a steeper decline than was 2008. And there was one unusual statistic: (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, competitive advantage, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Naming | 1 Comment »
Saturday, March 20th, 2010
Palm seems to be on life support.
According to the Bible, the first task given to man by God was to name all the things on earth. And he’s been doing that ever since. And it is very important work. A name represents characteristics and properties that identify a particular thing.
Selecting a name.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than naming to deal with when launching a new venture. Those who believe that are hoping (more…)
Tags: asset, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, Naming
Posted in Branding, Naming | 3 Comments »
Tuesday, February 9th, 2010
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a change in visual identity could
(more…)
Tags: brand, Branding, communications strategy, company symbol, competitive marketplace, logo redesign, MTV, rebranding
Posted in Branding, Logo Design | 2 Comments »
Friday, January 29th, 2010
Why is Branding important?
Now we can see the value of a branding investment. If Toyota ever struggled to determine the value of spending money over the years to build a brand in the competitive automotive marketplace, it is suddenly becoming clear. With the revelation that 2.3 million cars must be recalled and tested for a potentially deadly flaw – their sticking accelerator pedal. This in addition to the recent recall of 4.2 million Toyota and Lexus automobiles, the car manufacturer is getting a clear revelation of the precise value of its brand. (more…)
Tags: brand, Branding, building a valuable brand, communications strategy, competitive advantage, competitive marketplace, evaluating brand value, Toyota
Posted in Branding | 9 Comments »
