Advertising a promising search for "Elephant" oil fields.
We dramatically increased awareness of, and defined very favorable positioning for, a previously relatively unknown independent oil and gas exploration company, Vanco Energy. We developed a striking and unusual advertisment that let everyone in the oil industry know that, based on preliminary seismic data, they had some "Elephants" (a common industry term for a giant oil field) in their offshore leases.
The next year they asked us to use advertising imagery to transition their image from being a drilling company to an operating company. Company identity transition.