Posts Tagged ‘Naming’

How a company name or product name can hinder sales.

Saturday, March 20th, 2010

Palm seems to be on life support.

According to the Bible, the first task given to man by God was to name all the things on earth. And he’s been doing that ever since. And it is very important work. A name represents characteristics and properties that identify a particular thing.

Selecting a name.

Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than naming to deal with when launching a new venture. Those who believe that are hoping (more…)

Avoid costly mistakes when naming a company or product.

Monday, February 12th, 2007
Originally published in the Houston Business Journal, February 12, 2007

houston_1836_soccer_team_logo

Choosing a Name is deceptively difficult.

Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.

The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)