Posts Tagged ‘Logo Design’

Why did Microsoft unveil a new logo?

Monday, October 22nd, 2012

Microsoft new logo design

Microsoft unveiled a brand-new company logo last Thursday and I wonder why. Rather than the familiar banner of colored squares, the new logo is a static colored square composed of four evenly sized squares and a common typeface, slightly tweaked. (more…)

Amateur logo design?

Saturday, November 26th, 2011

logos-sports-fans-love

I got a question from Noël Gilkey in my post about appropriate logo design and the NFLs Houston Texan’s logo. He thought the Texan’s logo looked, well…“odd.” When the Texans (more…)

Quick analysis of the NCAA Championship team’s logos

Monday, April 4th, 2011

Butler-Uconn-sports-logo-design-comparison

UCONN prevailed over BUTLER in a real “dog fight” this evening in the NCAA National Basketball Championship Game in Houston.

Just for fun, since this is a design blog, let’s analyze the game’s logos:

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When is an American Patriot not red, white and blue?

Monday, March 21st, 2011

Colonial_Flag_Patriot-graphic-designThis weekend in the NCAA March Madness Tournament, Ohio State played a team from George Mason: The “Patriots.” I was watching the game with friends and was not familiar with George Mason, and well, I felt a bit “un-patriotic” betting against the Patriots. But I lost that guilty feeling as soon as (more…)

Logo design as a wasted asset, sadly is now appropriate.

Tuesday, December 28th, 2010

sports-logo-design-mistake

Feeling dazed or confused, or being stunned or knocked out after getting hit in the head, is typically communicated visually by a “halo” of twittering birds or twinkling stars orbiting the head at or above eyebrow level as with Sylvester the Cat above. Sometimes (more…)

When to keep a logo in a merger.

Tuesday, May 4th, 2010

logo-design-airline-branding

In a merger, keep the logo that has Equity.

When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.

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The value of a well designed logo.

Wednesday, April 7th, 2010

Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.

Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.

Why do I want to see the Univ. of Cincinnati in the Chick-Fil-A Bowl?

Saturday, January 2nd, 2010

I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!

Chick-Cinnci-logos

This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)

Hello!

Thursday, July 30th, 2009

Welcome! Enjoy our blog. Who are we? We’re a team of professionals experienced at creating Branding and Marketing designed to increase both sales and business valuation for clients. The SessionsGroup has achieved over 25 years of established credibility in the planning, design and production of corporate communications materials. We apply our creativity within a strategic framework and have demonstrated all the qualities necessary for creating effective branding, marketing and advertising. And in response to numerous requests, we’ve started this blog. We hope to have the time to post, and that our posts are all interesting. We’ll also post a few of our articles previously published in business papers and magazines, if relevant.

Avoid costly mistakes when naming a company or product.

Monday, February 12th, 2007
Originally published in the Houston Business Journal, February 12, 2007

houston_1836_soccer_team_logo

Choosing a Name is deceptively difficult.

Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.

The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)