Posts Tagged ‘rebranding’
Monday, July 19th, 2010
Branding has been shown to be a very effective activity in an organization’s efforts to increase its influence in a marketplace. This increased influence equals increased sales, increased awareness, increased understanding, increased margins, increased business valuation, etc. And this strategy is as effective for non-profit organizations as it is for companies.
The Young Men’s Christian Association is a charity well known by its initials, YMCA. And as is popular in the marketplace, names are shortened in common use. Jennifer Lopez is known as JayLo. And the Young Men’s Christian Association has for years been known as the “Y.”
Now the Young Men’s Christian Association has formally dropped those four descriptive words in favor of the single letter “Y.” And they have modified the visual identity and logo as well. Is this a good idea? The short answer is (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Logo Design, Naming | No Comments »
Tuesday, May 4th, 2010
In a merger, keep the logo that has Equity.
When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.
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Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding
Posted in Branding, Logo Design | No Comments »
Wednesday, April 7th, 2010
Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.
Tags: brand, Branding, company symbol, evaluating brand value, Logo Design, logo redesign, rebranding, sports logo design
Posted in Branding, Graphic Design, Logo Design | No Comments »
Friday, March 26th, 2010
What to do when faced with declining sales.
Sales in the “refreshment beverage” category are falling. The segment includes colas, energy and sports drinks, juices and bottled water. In 2009, for the second year in a row, sales were down. Down 3.1 percent according to a survey by Beverage Marketing Corp. This represents a steeper decline than was 2008. And there was one unusual statistic: (more…)
Tags: asset, brand equity, Branding, business strategy, choosing a name, communications strategy, competitive advantage, influencing purchase decisions, marketing strategy, rebranding
Posted in Branding, Naming | No Comments »
Friday, February 12th, 2010
If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Tags: brand, Branding, company symbol, evaluating brand value, logo redesign, rebranding, Valentine's Day
Posted in Branding, Logo Design | No Comments »
Tuesday, February 9th, 2010
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a change in visual identity could
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Tags: brand, Branding, communications strategy, company symbol, competitive marketplace, logo redesign, MTV, rebranding
Posted in Branding, Logo Design | 2 Comments »
Sunday, January 17th, 2010
Houston made the short list of cities under consideration for the 2012 Olympic Games but ultimately lost out in the final culling. But then, regarding the 2016 Olympics, Houston didn’t even make the short list. This despite having the best collection of physical assets and excellent leadership. In 2006 I wrote an article for the Houston Business Journal about this Olympic site selection review.
U.S. Olympic Committee Board Chairman Peter Ueberroth said of Mayor Bill White and Harris County Judge Bob Eckels, “They were spectacular. They were in a class by themselves in terms of administration. They were just so far ahead of any other city, it wasn’t close. … (more…)
Tags: brand, Branding, business strategy, communications strategy, competitive advantage, competitive marketplace, evaluating brand value, Marketing, Olympics, rebranding
Posted in Branding | 4 Comments »
Tuesday, August 4th, 2009
Is The Detroit Lions Logo Change Appropriate?
President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they’ve had since 1961. And it’s a good thing they told us they changed it, because if they hadn’t, it’s doubtful anyone would’ve noticed. Of course, Lions president Tom Lewand also admitted the obvious saying that this won’t turn around the team’s image unless the team improves on the football field. That said, a change in visual identity could serve as a powerful signal for change on the field and can motivate and encourage fan support. It’s an important clue. No other initiative offers more promise in enabling business transformation than effective branding. The key word however, is “effective.” By accurately defining the new company position, expressing it consistently through all marketing materials and forming tight alignment across the organization, it will: (more…)
Tags: Branding, communications strategy, company symbol, competitive marketplace, evaluating brand value, logo redesign, Marketing, rebranding, sports logo design
Posted in Branding, Logo Design, Marketing | 6 Comments »
Friday, November 7th, 2008
Originally published in the Houston Business Journal, November 7, 2008
The catastrophe brutalizing the banking industry is at the forefront of both the news and main street conversations around the world. A Gallup survey measuring consumer confidence in banks taken in late September showed an unprecedented drop from 40% in mid-July and is the lowest level in thirty years. Only 21% of consumers polled are confident in U.S. banks today. This erosion of confidence (more…)
Tags: Advertising, bank marketing strategy, Branding, communications strategy, community bank, competitive advantage, influencing purchase decisions, Marketing, rebranding
Posted in Advertising, Branding, Marketing | No Comments »
Tuesday, September 20th, 2005
Originally published in the Houston Business Journal, December 2004
It’s about connecting with fans. It’s about communicating. It’s about building a brand.
Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.
(more…)
Tags: Branding, color, communications strategy, Houston, influencing purchase decisions, influencing with color, Marketing, rebranding, sports branding
Posted in Branding, Marketing | 4 Comments »
