Valentine’s Day logo redesign.


If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, “it’s chintzy, it’s commercialized, it’s childish.”

She recently helped launch a Redesign Valentine’s Day Challenge to graphic designers, and the show enlisted design firm UnderConsideration to create an entire branding package which built on the iconic heart shape, the color red, and they developed this logo idea:


But some complained that it at first glance it communicates an “X” and its negative connotations rather than a heart and its positive connotations. And I agree, but I think they’re on a good design path, so I suggested a slight modification to make the notion of “heart” more recognizable:


It shows the two halves “intertwined,” suggests holding hands, a bow on a gift, or even two swans, etc. “Minor” details make a big difference in what a symbol design communicates.

Or, here’s another version where the two halves are just “kissing:”


Both of these options seem to communicate “heart” as well as the associated positive feelings of love.

Of course to those who have had their heart broken beyond repair by love, the “X” may well be the preferred image. What do you think?

More on the significance of a logo redesign. And more of our logo designs.

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3 Responses to “Valentine’s Day logo redesign.”

  1. Voiture says:

    Beautiful explanation and good redesign. :)

  2. melody vazquez says:

    First off I would like to say awesome blog! I had a quick question that I’d like to ask if you do not mind. I was curious to know how you center yourself and clear your head prior to writing. I’ve had trouble clearing
    my thoughts in getting my ideas out there. I do enjoy writing but it just seems like the first 10
    to 15 minutes tend to be lost simply just trying to figure out how to begin.
    Any recommendations or hints? Kudos!

  3. Merlene says:

    Yours is an awesome redesign of the valentines day heart!

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