Posts Tagged ‘evaluating brand value’

When to keep a logo in a merger.

Tuesday, May 4th, 2010

logo-design-airline-branding

In a merger, keep the logo that has Equity.

When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a strategic business decision.

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The value of a well designed logo.

Wednesday, April 7th, 2010

Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.

Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about good logo design.

Outperform the market.

Tuesday, March 2nd, 2010

brands_outperform_in_the_marketplace

In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least (more…)

Valentine’s Day logo redesign.

Friday, February 12th, 2010

valentines_simple_heart_red

If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)

After all the news about the Toyota vehicle recall, what do you think?

Wednesday, February 10th, 2010

I


Explanation of these poll results

Insulate your company from the effect of a failure of your product.

Friday, January 29th, 2010

Toyota brand strength

Why is Branding important?

Now we can see the value of a branding investment. If Toyota ever struggled to determine the value of spending money over the years to build a brand in the competitive automotive marketplace, it is suddenly becoming clear. With the revelation that 2.3 million cars must be recalled and tested for a potentially deadly flaw – their sticking accelerator pedal. This in addition to the recent recall of 4.2 million Toyota and Lexus automobiles, the car manufacturer is getting a clear revelation of the precise value of its brand. (more…)

What is more important in the marketplace, the Brand or the Product?

Sunday, January 17th, 2010

Houston made the short list of cities under consideration for the 2012 Olympic Games but ultimately lost out in the final culling. But then, regarding the 2016 Olympics, Houston didn’t even make the short list. This despite having the best collection of physical assets and excellent leadership. In 2006 I wrote an article for the Houston Business Journal about this Olympic site selection review.

event-logo-design

U.S. Olympic Committee Board Chairman Peter Ueberroth said of Mayor Bill White and Harris County Judge Bob Eckels, “They were spectacular. They were in a class by themselves in terms of administration. They were just so far ahead of any other city, it wasn’t close. … (more…)

BCS National Championship and Brand Identity.

Thursday, January 7th, 2010

Which Brand has the best team?

We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.

Evaluating brand appropriateness.

What do these animals represent? Are they suitable to each school?

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The significance of a logo redesign.

Tuesday, August 4th, 2009

Is The Detroit Lions Logo Change Appropriate?

President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they’ve had since 1961. And it’s a good thing they told us they changed it, because if they hadn’t, it’s doubtful anyone would’ve noticed. Of course, Lions president Tom Lewand also admitted the obvious saying that this won’t turn around the team’s image unless the team improves on the football field. That said, a change in visual identity could serve as a powerful signal for change on the field and can motivate and encourage fan support. It’s an important clue. No other initiative offers more promise in enabling business transformation than effective branding. The key word however, is “effective.” By accurately defining the new company position, expressing it consistently through all marketing materials and forming tight alignment across the organization, it will: (more…)