Posts Tagged ‘color’

BCS National Championship and Brand Identity.

Thursday, January 7th, 2010

Which Brand has the best team?

We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.

Evaluating brand appropriateness.

What do these animals represent? Are they suitable to each school?

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Why Houston Texans “Battle Red” uniforms are a big hit with fans.

Tuesday, September 20th, 2005
Originally published in the Houston Business Journal, December 2004

It’s about connecting with fans. It’s about communicating. It’s about building a brand.

Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.

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