Posts Tagged ‘rebranding’

Unique window of opportunity today for smart community banks.

Friday, November 7th, 2008
Originally published in the Houston Business Journal, November 7, 2008

Steven_Sessions_HBJ_Houston_banking

The catastrophe brutalizing the banking industry is at the forefront of both the news and main street conversations around the world. A Gallup survey measuring consumer confidence in banks taken in late September showed an unprecedented drop from 40% in mid-July and is the lowest level in thirty years. Only 21% of consumers polled are confident in U.S. banks today. This erosion of confidence (more…)

Why Houston Texans “Battle Red” uniforms are a big hit with fans.

Tuesday, September 20th, 2005
Originally published in the Houston Business Journal, December 2004

color can influence purchase decisions

It’s about connecting with fans. It’s about communicating. It’s about building a brand.

Fans want a team to rally around, a team we can be proud of, and believe in, and support, a team that is relevant to who we are as a group. Fans want to be loyal.

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