If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a could
Which Brand has the best team?
We’ll soon find out. Meanwhile, which school has the best logo? Well, the University of Texas has a much older logo, designed in 1950. That’s 60 years ago! Few logos have survived that long. The University of Alabama’s was designed in 2002.
Evaluating brand appropriateness.
What do these animals represent? Are they suitable to each school?
I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!
This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)
Is The Detroit Lions Logo Change Appropriate?
President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they’ve had since 1961. And it’s a good thing they told us they changed it, because if they hadn’t, it’s doubtful anyone would’ve noticed. Of course, Lions president Tom Lewand also admitted the obvious saying that this won’t turn around the team’s image unless the team improves on the football field. That said, a change in visual identity could serve as a powerful signal for change on the field and can motivate and encourage fan support. It’s an important clue. No other initiative offers more promise in enabling business transformation than effective branding. The key word however, is “effective.” By accurately defining the new company position, expressing it consistently through all marketing materials and forming tight alignment across the organization, it will: (more…)
The Logo design for Star Semen, a division of a Texas ranch which provides semen from Grand National Champion Black Angus bulls for artificial insemination to produce superior beef herds was judged one of the three best graphic designs of the last 50 years in Houston. Creative director, art director, designer: Steven Sessions.
50th Annual Houston Show
The Art Directors Club of Houston
, and still .
