Color
A consistent image is vital to building brand identity. For this reason,
Sterling Capital Mortgage Corporate Blue (100% Pantone 541) is the preferred
choice for the presentation of our logo. For four color process printing,
use: 100% cyan, 90% magenta, 0% yellow and 5% black. Use it on white or
solid color backgrounds rather than on photos or graphics.
In certain instances when it is not possible to present the logo in our corporate color blue, use solid (100%) black.
Our secondary color is silver (100% Pantone
877) and the logo may be printed corporate blue on silver, or reversed
out into solid white. The logo may also appear in 100% Pantone 877.
In color panels that do not provide sufficient contrast, the logo should
be reversed out into solid white. Reverse out of solid colors not out
of photos.
To ensure the logo’s legibility in all
applications, it should never be reproduced in sizes smaller than 5/8
inches in height.
It should never appear as a tint of color except as a pattern. In that
case it would be 85% Pantone 541 on a 100% Pantone 541 background, or
85% Black on a 100% Black background.
*Pantone is a registered trademark of Pantone, Inc.