Articles published on strategic branding, design and advertising:

The best Brand wins - even when it's not the best product

Six attributes of an effective brand name

Distinguish your brand, or else

Current state of the Financial Industry brands

2012 Olympics: An undefined brand is expensive in terms of opportunities lost

Opportunity for Community Bank brands

Credibility after Enron

K-Mart Branding Blunders

Profiling calls for common sense, not bigotry

How a New Brand can Crack the Market

Creative Marketing: Color and Strategy

Branding is a Mickey Mouse concern

Competitive Advantage and Branding

Competition in the Banking Industry

Adding Brand Value to Annual Reports

Bank Mergers set the stage for Creative Marketing

Emerging Technology Interview from 1990

Branding and Marketing Solutions Blog