A hip parody of "Before" and "After" Comparison Advertising for an aerobic exercise and weight reduction studio where they believe that in every overweight woman there is a thin one inside ready to come out. Notice every element supports the concept: The "fat" B suffers in a rainy depressed environment and the "thin" B is radiant in a sunny environment, birds signing, and even notice the stripes on the ground as if they were the stripes in workout leotards - further apart on fat people, closer together on thin people. Appropriate and descriptive logo design.
