Informed planning and coordinated execution are critical to a successful merger. From naming the new organization to presenting a meaningful visual representation, all details must be carefully thought out. They will have impact for years to come. Aeriform is the new name for the former company IWECO. Aeriform was the result of a merger of small companies that manufacture and distribute to industrial customers a complete line of packaged gas products and services.
A coordinated design system was developed which was applied to all marketing "touchpoints" including stationery, website, brochures, facility signage, vehicle identification, corporate office reception lobby, announcement materials, etc.
Shown below is the award-winning Logo and Vehicle Identification design. In the logo, do you see the merger of smaller companies becoming one larger company, do you also see the letter “A” and, does it seem to be rising like a gas? A logo should accurately represent and enahnce the company message.
