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One Response to “After all the news about the Toyota vehicle recall, what do you think?”
The multitude of Toyota car recalls will be doing a great deal of harm to their brand equity. 2.3 million vehicles in the United States to fix sticking accelerator pedals. over 4 million vehicles in the US to fix pedals getting lodged under floor mats. 690,000 vehicles in China due to faulty electrical window switches. Toyota managers on TV to apologise for recall and still the mass media highlight problems as the company gets more anxious. I question how much brand value this has cost them.
The multitude of Toyota car recalls will be doing a great deal of harm to their brand equity. 2.3 million vehicles in the United States to fix sticking accelerator pedals. over 4 million vehicles in the US to fix pedals getting lodged under floor mats. 690,000 vehicles in China due to faulty electrical window switches. Toyota managers on TV to apologise for recall and still the mass media highlight problems as the company gets more anxious. I question how much brand value this has cost them.