Companies striving to thrive—not just survive—in the new millenium are beginning to recognize a neglected asset that, left undeveloped and unmanaged, is a liability to acheiving their goals. And the more competitive their market, the more of a liability this neglected asset is. Companies are discovering the bottom-line value of (more…)
On a cold, dark day in the middle of the Depression, surprisingly, Americans plopped down what little money they had to watch a feature-length animated film called “Snow White and the Seven Dwarfs.” The rest is history.
From his first big success, a graphic designer with good business sense named Walt Disney (more…)
Design: One of the few remaining Competitive Advantages a company can have.
Every company, large or small, has made use of graphic design at some point in their operations. Steven Sessions, president of the SessionsGroup, says businesses ought to rethink their use of design. Sessions says companies should think of design as a means to an end – increasing the Bottom Line. (more…)
