Branding and Marketing

Originally published in the Houston Business Journal, October 1993

Design: One of the few remaining Competitive Advantages a company can have.

Every company, large or small, has made use of graphic design at some point in their operations. Steven Sessions, president of the SessionsGroup, says businesses ought to rethink their use of design. Sessions says companies should think of design as a means to an end – increasing the Bottom Line. (more…)