Archive for the ‘Branding’ Category

Graphic Design is a Mickey Mouse concern.

Friday, September 15th, 1995
Originally published in the Houston Business Journal, September 1995

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On a cold, dark day in the middle of the Depression, surprisingly, Americans plopped down what little money they had to watch a feature-length animated film called “Snow White and the Seven Dwarfs.” The rest is history.

From his first big success, a graphic designer with good business sense named Walt Disney (more…)

Building a competitive advantage today.

Monday, October 11th, 1993
Originally published in the Houston Business Journal, October 1993
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Design: One of the few remaining Competitive Advantages a company can have.

Every company, large or small, has made use of graphic design at some point in their operations. Steven Sessions, president of the SessionsGroup, says businesses ought to rethink their use of design. Sessions says companies should think of design as a means to an end – increasing the Bottom Line. (more…)