Posts Tagged ‘company symbol’
Saturday, January 2nd, 2010
I’m not from Cincinnati. But while watching the Florida Gators embarrass the University of Cincinnati Bearcats in the 2010 Sugar Bowl with some friends, I couldn’t help commenting about Chick-Fil-A when I saw the Cincinnati logo on the team helmets. Why? Because their logos are so similar. And since Chick-Fil-A sponsors a Bowl Game, how funny it would be to have Cincinnati play in the the Chick-Fil-A Bowl Game. In fact, it looks like they could have an advantage, ha!
This is noticeable because the logo designs have some level of uniqueness and the element of uniqueness is similar. When… (more…)
Tags: company symbol, Logo Design, trademark design
Posted in Logo Design | 4 Comments »
Thursday, December 31st, 2009
The risks and rewards of “Profiling.”
Profiling has become a “dirty word” in America. Probably because of its association with the practice of “racial profiling.” Indeed, in a perfect world people would not be judged by appearances. Of course this is no perfect world but with laws against it and public opinion all across the country firmly opposed to it, do we still see it in operation? Does it provide some unique benefit to those employing it? A benefit that we cannot replace?
The terrorist attack on September 11, 2001 forced a debate. And December 2009’s two incidents involving Nigerian Muslims on Delta flights to Detroit have renewed the debate. (more…)
Tags: Branding, communications strategy, company representation, company symbol, competitive advantage, competitive marketplace, influencing purchase decisions, managing identity, Profiling
Posted in Branding | 11 Comments »
Tuesday, August 4th, 2009
Is The Detroit Lions Logo Change Appropriate?
President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they’ve had since 1961. And it’s a good thing they told us they changed it, because if they hadn’t, it’s doubtful anyone would’ve noticed. Of course, Lions president Tom Lewand also admitted the obvious saying that this won’t turn around the team’s image unless the team improves on the football field. That said, a change in visual identity could serve as a powerful signal for change on the field and can motivate and encourage fan support. It’s an important clue. No other initiative offers more promise in enabling business transformation than effective branding. The key word however, is “effective.” By accurately defining the new company position, expressing it consistently through all marketing materials and forming tight alignment across the organization, it will: (more…)
Tags: Branding, communications strategy, company symbol, competitive marketplace, evaluating brand value, logo redesign, Marketing, rebranding, sports logo design
Posted in Branding, Logo Design, Marketing | 55 Comments »
Monday, February 12th, 2007
Originally published in the Houston Business Journal, February 12, 2007
Choosing a Name is deceptively difficult.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than “naming” to wrestle with when launching a company or product or service.
The issues surrounding the naming of Houston’s new major league soccer team, however, highlight a fact that is all too frequently overlooked. Choosing a new product, service or company name can be extremely important. The process is a surprisingly delicate balance of art and science. (more…)
Tags: Branding, communications strategy, company symbol, Dynamo, Houston, influencing purchase decisions, Logo Design, Naming, sports branding
Posted in Branding, Naming | 6 Comments »
Saturday, November 5th, 2005
The Logo design for Star Semen, a division of a Texas ranch which provides semen from Grand National Champion Black Angus bulls for artificial insemination to produce superior beef herds was judged one of the three best graphic designs of the last 50 years in Houston. Creative director, art director, designer: Steven Sessions.
50th Annual Houston Show
The Art Directors Club of Houston
, and still .
Tags: brand, company symbol, Logo Design
Posted in Branding, Logo Design | 4 Comments »
Friday, September 15th, 1995
Originally published in the Houston Business Journal, September 1995
On a cold, dark day in the middle of the Depression, surprisingly, Americans plopped down what little money they had to watch a feature-length animated film called “Snow White and the Seven Dwarfs.” The rest is history.
From his first big success, a graphic designer with good business sense named Walt Disney (more…)
Tags: Branding, business strategy, company symbol, competitive advantage, managing identity, Mickey Mouse
Posted in Branding, Graphic Design | 1 Comment »
