In a merger, keep the logo that has Equity.
When companies merge, one of the crucial concerns is that a symbol is needed to represent the merged company. Unsophisticated management will ignore the importance but sophisticated management will handle the issue as a .
Identity is established and reinforced through each communication a company produces and the trademark or logo should be the signature piece representing the nature of the business or product. It is a powerful visual aid, or not.
Properly designed and executed, it is an asset, portraying the integrity and personality of the business or product it symbolizes. Neglected, it misrepresents, and worse, it can speak negatively about the business or product. More about .
What to do when faced with declining sales.
Sales in the “refreshment beverage” category are falling. The segment includes colas, energy and sports drinks, juices and bottled water. In 2009, for the second year in a row, sales were down. Down 3.1 percent according to a survey by Beverage Marketing Corp. This represents a steeper decline than was 2008. And there was one unusual statistic: (more…)
Palm seems to be on life support.
According to the Bible, the first task given to man by God was all the things on earth. And he’s been doing that ever since. And it is very important work. A name represents characteristics and properties that identify a particular thing.
Selecting a name.
Many think coming up with a name for a company or product or service should be simple. Some may even think it’s not even very important, convinced there are “bigger’ issues than naming to deal with when launching a new venture. Those who believe that are hoping (more…)
In today’s marketplace a Brand is one of the very very few sustainable competitive advantages a company can own. Credit Suisse research shows an index of companies spending at least (more…)
If a card with a sappy four-line poem, a cellophane-wrapped dozen roses, a box of not-so-heart-healthy chocolates, a clutch of pink balloons, or a pink oversize teddy bear fail to make you feel romantic, well, we understand. As Alissa Walker, writing in Fast Company says, (more…)
Good thing they announced the “change,” otherwise we would’ve missed it. Of course, a new logo won’t turn around the channel’s image without improved programming. That said, a could
The National Football League in a public display of foolishness sent official cease and desist letters to several small Louisiana T-shirt shop owners ordering them to stop producing and selling t-shirts bearing the phrase “Who dat.” It seems the NFL (more…)
Why is Branding important?
Now we can see the value of a branding investment. If Toyota ever struggled to determine the value of spending money over the years to build a brand in the competitive automotive marketplace, it is suddenly becoming clear. With the revelation that 2.3 million cars must be recalled and tested for a potentially deadly flaw – their sticking accelerator pedal. This in addition to the recent recall of 4.2 million Toyota and Lexus automobiles, the car manufacturer is getting a clear revelation of the precise (more…)
